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Community Building on the Web

2006-07-19 Computers
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Release : 2006-07-19
Genre : Computers
Kind : eBook
Book Rating : 15X/5 ( reviews)

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Book Synopsis Community Building on the Web by : Amy Jo Kim

Download or read book Community Building on the Web written by Amy Jo Kim. This book was released on 2006-07-19. Available in PDF, EPUB and Kindle. Book excerpt: What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Community 101

2010-10 Business & Economics
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Release : 2010-10
Genre : Business & Economics
Kind : eBook
Book Rating : 537/5 ( reviews)

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Book Synopsis Community 101 by : Robyn Tippins

Download or read book Community 101 written by Robyn Tippins. This book was released on 2010-10. Available in PDF, EPUB and Kindle. Book excerpt: Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.

Online Community Handbook

2009-03-06
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Release : 2009-03-06
Genre :
Kind : eBook
Book Rating : 261/5 ( reviews)

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Book Synopsis Online Community Handbook by : Anna Buss

Download or read book Online Community Handbook written by Anna Buss. This book was released on 2009-03-06. Available in PDF, EPUB and Kindle. Book excerpt: Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.

Online Communities Handbook

2009 Internet advertising
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Release : 2009
Genre : Internet advertising
Kind : eBook
Book Rating : 887/5 ( reviews)

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Book Synopsis Online Communities Handbook by : Anna Buss

Download or read book Online Communities Handbook written by Anna Buss. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to: · identify the business objectives for your online community · develop a community strategy to recruit and retain members · create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate · take advantage of free advertising opportunities · use communities to gain market insights and establish a direct line to your customer base In addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success.

The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners

2015-05-15 Business & Economics
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Release : 2015-05-15
Genre : Business & Economics
Kind : eBook
Book Rating : 587/5 ( reviews)

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Book Synopsis The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners by : Katie Bapple

Download or read book The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners written by Katie Bapple. This book was released on 2015-05-15. Available in PDF, EPUB and Kindle. Book excerpt: The Online Community Blueprint is a practical guide to the plans and processes to put in place before launching a private and branded online community for your company.Branded online communities, where customers, members, or partners come together to share ideas, get support, and collaborate, are increasingly at the center of customer engagement operations. Both businesses and nonprofit membership organizations, like associations and user groups, are leveraging their communities to drive revenue, create more innovative products, and nurture their advocates.However, like any business initiative, online community strategies contain risk. What if nobody visits or contributes to your online community? What if your customers say something negative? What if your CEO asks how the user community fits into your bottom line?This book provides a foundation to address those questions before they become an issue for your organization. With advice ranging from getting buy-in from your executives to creating a content calendar, you'll get a proven framework for planning and launching a successful private online community.

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