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Communication: Innovation & Quality

2018-07-10 Technology & Engineering
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Release : 2018-07-10
Genre : Technology & Engineering
Kind : eBook
Book Rating : 605/5 ( reviews)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López. This book was released on 2018-07-10. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Strategy and Communication for Innovation

2014-01-09 Business & Economics
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Release : 2014-01-09
Genre : Business & Economics
Kind : eBook
Book Rating : 796/5 ( reviews)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann. This book was released on 2014-01-09. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Quality Innovation: Knowledge, Theory, and Practices

2013-11-30 Business & Economics
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Release : 2013-11-30
Genre : Business & Economics
Kind : eBook
Book Rating : 701/5 ( reviews)

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Book Synopsis Quality Innovation: Knowledge, Theory, and Practices by : Al-Hakim, Latif

Download or read book Quality Innovation: Knowledge, Theory, and Practices written by Al-Hakim, Latif. This book was released on 2013-11-30. Available in PDF, EPUB and Kindle. Book excerpt: Internet and social networks play a critical role in the evolution of processes and functional areas that allow businesses to reach a wider base of end-users and achieve competitive advantage in their respective markets. Quality Innovation: Knowledge, Theory, and Practices presents a compilation of recent theoretical frameworks, case studies, and empirical research findings in the area of quality innovation. It highlights the theories, strategies, and potential concerns for organizations engaged in change management designed to address stakeholders’ needs. This reference volume serves as a valuable resource for researchers, business professionals, and students in a variety of fields and disciplines.

Catalytic Conversations

2015-05-18 Business & Economics
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Release : 2015-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 04X/5 ( reviews)

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Book Synopsis Catalytic Conversations by : Ann C. Baker

Download or read book Catalytic Conversations written by Ann C. Baker. This book was released on 2015-05-18. Available in PDF, EPUB and Kindle. Book excerpt: In today's increasingly globalized world, it is essential that people of diverse ethnicities and socio-economic backgrounds learn to work together and communicate effectively. This book offers a breakthrough approach to recognizing that differences among people are resources for organizations to tap as they strive to anticipate change and adapt rapidly in an unpredictable world. "Catalytic Conversations" provides a conceptual framework for understanding how complex communication patterns of social networks influence, and are influenced by, organizational structures. It discusses how to enhance the quality and viability of groups and organizational life by paying attention to how people talk - and do not talk - to each other. The book distinguishes between conversations that support organizational enhancement and others that inhibit innovation, and explores the complexity of organizational communication in detail.

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

2021-07-01 Technology & Engineering
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Release : 2021-07-01
Genre : Technology & Engineering
Kind : eBook
Book Rating : 946/5 ( reviews)

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Book Synopsis Advances in Creativity, Innovation, Entrepreneurship and Communication of Design by : Evangelos Markopoulos

Download or read book Advances in Creativity, Innovation, Entrepreneurship and Communication of Design written by Evangelos Markopoulos. This book was released on 2021-07-01. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

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