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Commercial Nationalism

2016-02-03 Law
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Release : 2016-02-03
Genre : Law
Kind : eBook
Book Rating : 999/5 ( reviews)

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Book Synopsis Commercial Nationalism by : Zala Volcic

Download or read book Commercial Nationalism written by Zala Volcic. This book was released on 2016-02-03. Available in PDF, EPUB and Kindle. Book excerpt: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

Commercial Nationalism and Tourism

2017-01-19 Business & Economics
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Release : 2017-01-19
Genre : Business & Economics
Kind : eBook
Book Rating : 914/5 ( reviews)

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Book Synopsis Commercial Nationalism and Tourism by : Leanne White

Download or read book Commercial Nationalism and Tourism written by Leanne White. This book was released on 2017-01-19. Available in PDF, EPUB and Kindle. Book excerpt: This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Yankee Don't Go Home!

2003 History
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Release : 2003
Genre : History
Kind : eBook
Book Rating : 785/5 ( reviews)

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Book Synopsis Yankee Don't Go Home! by : Julio Moreno

Download or read book Yankee Don't Go Home! written by Julio Moreno. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and

Commercial Nationalism V. Anti-Nationalism: Or the Relative Desirableness and Values of Imports and Exports ... By the Author of "Mongredien Answered" [F.J.B. Hooper]. New Edition, Revised

1881
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Release : 1881
Genre :
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Book Rating : /5 ( reviews)

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Book Synopsis Commercial Nationalism V. Anti-Nationalism: Or the Relative Desirableness and Values of Imports and Exports ... By the Author of "Mongredien Answered" [F.J.B. Hooper]. New Edition, Revised by : Francis John Bodfield BODFIELD

Download or read book Commercial Nationalism V. Anti-Nationalism: Or the Relative Desirableness and Values of Imports and Exports ... By the Author of "Mongredien Answered" [F.J.B. Hooper]. New Edition, Revised written by Francis John Bodfield BODFIELD. This book was released on 1881. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Nationalism in China

2024-05-14 Business & Economics
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Release : 2024-05-14
Genre : Business & Economics
Kind : eBook
Book Rating : 87X/5 ( reviews)

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Book Synopsis Consumer Nationalism in China by : Maggie Ying Jiang

Download or read book Consumer Nationalism in China written by Maggie Ying Jiang. This book was released on 2024-05-14. Available in PDF, EPUB and Kindle. Book excerpt: China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.

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