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Co-Create

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Release : 2017-05-09
Genre : Business & Economics
Kind : eBook
Book Rating : 037/5 ( reviews)

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Book Synopsis Co-Create by : David Nour

Download or read book Co-Create written by David Nour. This book was released on 2017-05-09. Available in PDF, EPUB and Kindle. Book excerpt: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Co-Create

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Release : 2017-06-21
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Co-Create by : Steve Martin

Download or read book Co-Create written by Steve Martin. This book was released on 2017-06-21. Available in PDF, EPUB and Kindle. Book excerpt: Successfully moving an organization forward is a complex task. Historically professional organizations, like the Project Management Institute, have done a fine job of providing best practices and technical tools to support project managers in the field. These tools will continue to be critical in the future. The opportunity now is to add to that body of knowledge by addressing, more completely, the human experience. In reviewing the literature, practitioners and academics alike have noted that committed teams play an important role in creating exceptional project outcomes. What has been missing is the connection between what’s known about employee engagement and commitment, from a general management perspective, and a practical method to integrate that knowledge with project management tools. This book will provide a comprehensive map for project managers to learn about the human experience during a project. It will present specific practices for generating commitment that can be easily incorporated by project managers. The Co-create Model presents a conceptual understanding and a method not currently found in the literature.

The Power of Co-Creation

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Author :
Release : 2010-10-05
Genre : Business & Economics
Kind : eBook
Book Rating : 063/5 ( reviews)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy. This book was released on 2010-10-05. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

Co-Creating Change

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Author :
Release : 2013-05-27
Genre : Psychology
Kind : eBook
Book Rating : 841/5 ( reviews)

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Book Synopsis Co-Creating Change by : Jon Frederickson

Download or read book Co-Creating Change written by Jon Frederickson. This book was released on 2013-05-27. Available in PDF, EPUB and Kindle. Book excerpt: Written for therapists, Co-Creating Change shows what to do to help "stuck" patients (those who resist the therapy process) let go of their resistance and self-defeating behaviors and willingly co-create a relationship for change instead. Co-Creating Change includes clinical vignettes that illustrate hundreds of therapeutic impasses taken from actual sessions, showing how to understand patients and how to intervene effectively. The book provides clear, systematic steps for assessing patients' needs and intervening to develop an effective relationship for change. Co-Creating Change presents an integrative theory that uses elements of behavior therapy, cognitive therapy, emotion-focused therapy, psychoanalysis, and mindfulness. This empirically validated treatment is effective with a wide range of patients.

Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership

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Release : 2008-09-30
Genre : Computers
Kind : eBook
Book Rating : 888/5 ( reviews)

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Book Synopsis Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership by : Kirk, Mary

Download or read book Gender and Information Technology: Moving Beyond Access to Co-Create Global Partnership written by Kirk, Mary. This book was released on 2008-09-30. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the decline in female involvement in technology and other discrimination related to the industry"--Provided by publisher.

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