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City Branding

2010-12-03 Business & Economics
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Release : 2010-12-03
Genre : Business & Economics
Kind : eBook
Book Rating : 790/5 ( reviews)

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Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie. This book was released on 2010-12-03. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

City Branding

2017-02-03 Architecture
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Release : 2017-02-03
Genre : Architecture
Kind : eBook
Book Rating : 76X/5 ( reviews)

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Book Synopsis City Branding by : Alberto Vanolo

Download or read book City Branding written by Alberto Vanolo. This book was released on 2017-02-03. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

The Political Economy of City Branding

2014-02-24 Business & Economics
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Release : 2014-02-24
Genre : Business & Economics
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis The Political Economy of City Branding by : Ari-Veikko Anttiroiko

Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko. This book was released on 2014-02-24. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

Destination Branding for Small Cities

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 605/5 ( reviews)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

Branding New York

2009-09-10 Architecture
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Release : 2009-09-10
Genre : Architecture
Kind : eBook
Book Rating : 119/5 ( reviews)

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Book Synopsis Branding New York by : Miriam Greenberg

Download or read book Branding New York written by Miriam Greenberg. This book was released on 2009-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

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