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China's Generation Y

2006 Generation Y
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Release : 2006
Genre : Generation Y
Kind : eBook
Book Rating : 323/5 ( reviews)

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Book Synopsis China's Generation Y by : Michael Stanat

Download or read book China's Generation Y written by Michael Stanat. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.

An Overview Of China And China's Millennials

2021-04-23
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Release : 2021-04-23
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis An Overview Of China And China's Millennials by : Clemente Paulk

Download or read book An Overview Of China And China's Millennials written by Clemente Paulk. This book was released on 2021-04-23. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor's degree or higher. A report in 2019 showed that young adults aged between 16 and 35 are earning an average monthly wage of 7,342 Chinese yuan (US $1,018). In this Book About Chinese Culture, you will discover: - Introduction to China's Millennial Generation - Pursuing the China dream - Expanding education - The development of Chinese Dream - The beginning of change - Nothing is impossible - And so much more! Get your copy today!

China's Generation Y and Youth Culture

2014-01-29 Foreign Language Study
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Release : 2014-01-29
Genre : Foreign Language Study
Kind : eBook
Book Rating : 48X/5 ( reviews)

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Book Synopsis China's Generation Y and Youth Culture by : Michael Kennedy

Download or read book China's Generation Y and Youth Culture written by Michael Kennedy. This book was released on 2014-01-29. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China’s Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China’s post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald’s in China. This embrace of McDonald’s and the slogan “I’m lovin’ it” or “jiu xihuan” resonates this life aspiration to achieve “instant individual gratification in terms of a pleasurable and comfortable material life”. This attitude is in opposition to China’s former generations who embraced a more collective mindset and had less desire for material gain. In contrast, China’s new generation are more comparable to American youth as having an “individualistic” and fun-seeking behavior that goes beyond social norms. However, where this differs is where Chinese and American youth perform such acts. While Americans may be more outwardly public about their behavior, the Chinese appear to place more emphasis on personal consumption. Furthermore, as Yan (2006, pg. 256) describes, this new generation also have ambitions in the field of business to build wealth in order to acquire more material wealth. In contrast under Chairman Mao, former generations were more concerned with being provided for through the communist system. Part of this reason is because of China’s new economic policies where advancing financially is more possible than ever and this new generation is responsible for fulfilling the dreams of their parents and to provide for them as they grow old.

Decoding Millennials Generation Of China

2021-04-23
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Release : 2021-04-23
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Decoding Millennials Generation Of China by : Percy Else

Download or read book Decoding Millennials Generation Of China written by Percy Else. This book was released on 2021-04-23. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor's degree or higher. A report in 2019 showed that young adults aged between 16 and 35 are earning an average monthly wage of 7,342 Chinese yuan (US $1,018). In this Book About Chinese Culture, you will discover: - Introduction to China's Millennial Generation - Pursuing the China dream - Expanding education - The development of Chinese Dream - The beginning of change - Nothing is impossible - And so much more! Get your copy today!

China's Millennials

2015-06-04 History
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Release : 2015-06-04
Genre : History
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis China's Millennials by : Eric Fish

Download or read book China's Millennials written by Eric Fish. This book was released on 2015-06-04. Available in PDF, EPUB and Kindle. Book excerpt: In 1989, students marched on Tiananmen Square demanding democratic reform. The Communist Party responded with a massacre, but it was jolted into restructuring the economy and overhauling the education of its young citizens. A generation later, Chinese youth are a world apart from those who converged at Tiananmen. Brought up with lofty expectations, they’ve been accustomed to unprecedented opportunities on the back of China’s economic boom. But today, China’s growth is slowing and its demographics rapidly shifting, with the boom years giving way to a painful hangover. Immersed in this transition, Eric Fish, a millennial himself, profiles youth from around the country and how they are navigating the education system, the workplace, divisive social issues, and a resurgence in activism. Based on interviews with scholars, journalists, and hundreds of young Chinese, his engrossing book challenges the idea that today’s youth have been pacified by material comforts and nationalism. Following rural Henan students struggling to get into college, a computer prodigy who sparked a nationwide patriotic uproar, and young social activists grappling with authorities, Fish deftly captures youthful struggle, disillusionment, and rebellion in a system that is scrambling to keep them in line—and, increasingly, scrambling to adapt when its youth refuse to conform.

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