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Changing Minds or Changing Channels?

2013-08-27 Political Science
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Release : 2013-08-27
Genre : Political Science
Kind : eBook
Book Rating : 44X/5 ( reviews)

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Book Synopsis Changing Minds or Changing Channels? by : Kevin Arceneaux

Download or read book Changing Minds or Changing Channels? written by Kevin Arceneaux. This book was released on 2013-08-27. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of media saturation, where with a few clicks of the remote—or mouse—we can tune in to programming where the facts fit our ideological predispositions. But what are the political consequences of this vast landscape of media choice? Partisan news has been roundly castigated for reinforcing prior beliefs and contributing to the highly polarized political environment we have today, but there is little evidence to support this claim, and much of what we know about the impact of news media come from studies that were conducted at a time when viewers chose from among six channels rather than scores. Through a series of innovative experiments, Kevin Arceneaux and Martin Johnson show that such criticism is unfounded. Americans who watch cable news are already polarized, and their exposure to partisan programming of their choice has little influence on their political positions. In fact, the opposite is true: viewers become more polarized when forced to watch programming that opposes their beliefs. A much more troubling consequence of the ever-expanding media environment, the authors show, is that it has allowed people to tune out the news: the four top-rated partisan news programs draw a mere three percent of the total number of people watching television. Overturning much of the conventional wisdom, Changing Minds or Changing Channels? demonstrate that the strong effects of media exposure found in past research are simply not applicable in today’s more saturated media landscape.

Changing Minds

2008 Persuasion (Psychology)
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Release : 2008
Genre : Persuasion (Psychology)
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Changing Minds by : David Straker

Download or read book Changing Minds written by David Straker. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt:

Changing Minds

2016-10-31
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Release : 2016-10-31
Genre :
Kind : eBook
Book Rating : 782/5 ( reviews)

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Book Synopsis Changing Minds by : Bryan Westra

Download or read book Changing Minds written by Bryan Westra. This book was released on 2016-10-31. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to change minds and hypnotically influence people's persuasions? Are you tired of never getting your way, or people not listening to you or valuing what you have to say or what you think? Do you believe you can help people in some situations; better than they can help themselves? If so, read this book and do what it tells you to do. You will walk away able to change minds and influence people effortlessly. Grab Your Copy Now!

Social Evolution, Political Psychology, and the Media in Democracy

2018-12-13 Political Science
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Release : 2018-12-13
Genre : Political Science
Kind : eBook
Book Rating : 011/5 ( reviews)

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Book Synopsis Social Evolution, Political Psychology, and the Media in Democracy by : Peter Beattie

Download or read book Social Evolution, Political Psychology, and the Media in Democracy written by Peter Beattie. This book was released on 2018-12-13. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes why we believe what we believe about politics, and how the answer affects the way democracy functions. It does so by applying social evolution theory to the relationship between the news media and politics, using the United States as its primary example. This includes a critical review and integration of the insights of a broad array of research, from evolutionary theory and political psychology to the political economy of media. The result is an empirically driven political theory on the media’s role in democracy: what role it currently plays, what role it should play, and how it can be reshaped to be more appropriate for its structural role in democracy.

The Marketplace of Attention

2016-09-02 Business & Economics
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Release : 2016-09-02
Genre : Business & Economics
Kind : eBook
Book Rating : 890/5 ( reviews)

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Book Synopsis The Marketplace of Attention by : James G. Webster

Download or read book The Marketplace of Attention written by James G. Webster. This book was released on 2016-09-02. Available in PDF, EPUB and Kindle. Book excerpt: How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

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