Author : Jillian Dawes Farquhar
Release : 2012-02-21
Genre : Business & Economics
Kind : eBook
Book Rating : 205/5 ( reviews)
Book Synopsis Case Study Research for Business by : Jillian Dawes Farquhar
Download or read book Case Study Research for Business written by Jillian Dawes Farquhar. This book was released on 2012-02-21. Available in PDF, EPUB and Kindle. Book excerpt: The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ′cases′ which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.