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Case Studies in Management and Business (Volume 2) (UUM Press)

2015-01-01 Business & Economics
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Release : 2015-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 29X/5 ( reviews)

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Book Synopsis Case Studies in Management and Business (Volume 2) (UUM Press) by : Rosliza Mat Zin

Download or read book Case Studies in Management and Business (Volume 2) (UUM Press) written by Rosliza Mat Zin. This book was released on 2015-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Institute for Business and Management Research (IMBRe), Universiti Utara Malaysia, is pleased to extend this book which features a compilation of business management case studies. The aims of this second volume of Case Studies in Management and Business remain unchanged from the first volume. Realizing the importance of using case study as one of the student-centered learning approach, this book is designed to enhance learning and teaching activities by providing a collection of teaching cases which could be used both for the undergraduate and postgraduate levels. This book includes relatively wide scope of work includes marketing, business policy, IT and Islamic finance. However the field is still in the field of management in general. The target audience is an academician and management students. In general, this book meets the scope of management. It is also suitable for an academician and students, but may not be appropriate in using for certain course, because of its scope is geared to specific disciplines. This book has the potential, especially if the university lecturers took it to be discussed in their classes. There is least amount of case use Malaysia environment in the market. The cases highlighted also are unique and not similar to the other cases. Furthermore, this book is using a real case in the beginning, especially in our country. In addition, this book is accompanied by teaching notes for each case. These teaching notes are available to instructors only. First to fifth case is ongoing for all cases involving the issue of whether the marketing or the service industry. The second and third cases involving issues on marketing in the nutritional industry. Consequently the third to fifth case involves a service industry that highlight on a unique issues within the companies concerned. The sixth case issues on “muamalat” are not so related to other cases. Since each case is developed by different authors, writing style and technique seem different and may disturb the concentration of the readers. The needs for local and contextual business case studies motivate most of the local case writers to write and compile teaching cases that are interesting and relevant to contemporary business situations and decisions, particularly in Malaysia.

Case Studies in Management and Business (Volume 3) (UUM Press)

2017-01-01 Business & Economics
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Release : 2017-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 42X/5 ( reviews)

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Book Synopsis Case Studies in Management and Business (Volume 3) (UUM Press) by : Lim Chee Chee

Download or read book Case Studies in Management and Business (Volume 3) (UUM Press) written by Lim Chee Chee. This book was released on 2017-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Institute for Management and Business Research (IMBRe) is pleased to put forward this book which contains a compilation of business management case studies. The cases in this book are meant for teaching and learning purposes which could be used for both the undergraduate and postgraduate levels. In specific, the first case about Lang Buana Museums requires students to apply their knowledge of how to manage an entity in public sector with respect to its accountability, financial management and accounting to address the Museums’ problems in trying to improve the operation and financial conditions of the Museums. The second case about Regular Care insurance and Critical Care insurance requires students to apply their knowledge of insurance management and also financial management about time value of money (TVM) concept in making purchase decisions for different needs of medical care and for different premium payment terms. The third case about BFN Bank Berhad requires students to apply their knowledge of bank management with respect to commercial bank’s operations and its lending activities to come up with turnaround strategies in reducing the bank’s non-performing loans (NPLs) to enable the bank to generate high return. The fourth case about Langkawi Buffalo Park requires students to apply their knowledge of how to manage a farm to improve its performance with respect to management, marketing and finance by conducting SWOT analysis and re-establishing the length of time expected to break even. The fifth case about a small family business requires students to apply their knowledge of strategic management by performing SWOT analysis, explaining how business creates values under cost-leadership strategy, discussing the disadvantages of resource-based model and identifying exit barriers. The sixth and last case about Knots Group Café requires students to apply their knowledge of human resource management with regard to the recruitment, development (talent management) and retention of employees for business sustainability.

Case Studies in Management and Business. Volume 7 (UUM Press)

2022-03-20 Business & Economics
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Release : 2022-03-20
Genre : Business & Economics
Kind : eBook
Book Rating : 839/5 ( reviews)

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Book Synopsis Case Studies in Management and Business. Volume 7 (UUM Press) by : Abdul Halim Abdul Majid

Download or read book Case Studies in Management and Business. Volume 7 (UUM Press) written by Abdul Halim Abdul Majid. This book was released on 2022-03-20. Available in PDF, EPUB and Kindle. Book excerpt: This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s transition. Meanwhile, the second case highlighted the challenges faced by SME Bank Berhad in formulating strategies to ensure its rebranding exercise to be successful. The third case is related to the world of entertainment, beauty and fashion business, Neelofa. As the co-founder of NH Prima International Sdn. Bhd., Neelofa involved in the fastest-growing Muslim fashion business. The fourth case is about Pak Tam Café, selected issues as well as its challenges in attracting and retaining customers. Finally, the fifth case alarmed challenges faced by Perlis Snake and Reptile Farm as the farm is facing problems due to decreasing number of visitors.

Case Studies in Management and Business (Volume 9) (UUM Press)

2024-06-16 Business & Economics
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Release : 2024-06-16
Genre : Business & Economics
Kind : eBook
Book Rating : 293/5 ( reviews)

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Book Synopsis Case Studies in Management and Business (Volume 9) (UUM Press) by : Hapini Awang

Download or read book Case Studies in Management and Business (Volume 9) (UUM Press) written by Hapini Awang. This book was released on 2024-06-16. Available in PDF, EPUB and Kindle. Book excerpt: The publication entitled “Case Studies in Management and Business” encompasses nine case studies exploring real-life scenarios. These case studies encompass a wide range of subject matter, including tax planning, data management, crisis management, financial planning, and strategic decision-making. Each case study addresses explicitly the academic disciplines and offers practical applications for students to develop their theoretical knowledge and analytical capabilities. Moreover, these case studies tackle organizations’ challenges across various sectors, fostering critical thinking and problem-solving abilities. This book suits individuals at different educational levels, including undergraduates, postgraduates, and those seeking professional development. It provides valuable insights into accounting, information technology, finance, and marketing management practices. Consequently, it is an invaluable resource for scholars and practitioners interested in comprehending and resolving intricate business issues.

Case Studies in Management and Business (Volume 4) (UUM Press)

2018-01-01 Business & Economics
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Release : 2018-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 051/5 ( reviews)

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Book Synopsis Case Studies in Management and Business (Volume 4) (UUM Press) by : Soon Jan Jan

Download or read book Case Studies in Management and Business (Volume 4) (UUM Press) written by Soon Jan Jan. This book was released on 2018-01-01. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publication of its three predecessors, the current Volume 4 selects and includes the best Malaysian case studies in the broad areas of management, economics and marketing. It is IMBRe’s aspiration to encourage both academics and students to embrace the case-study approach as an effective pedagogical tool. The cases are designed and written by academics to be used for both undergraduate and postgraduate courses, in which the academics themselves, more often than not, serve as instructors. Although each case is written specifically to cater for a particular course, it can be adapted for other related courses.

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