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Capital Market Campaigning

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 861/5 ( reviews)

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Book Synopsis Capital Market Campaigning by : Steve Waygood

Download or read book Capital Market Campaigning written by Steve Waygood. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the explosion in capital market campaigning and assesses the scale of risk posed to companies and their investors. This work provides a range of risk mitigation strategies that can be deployed should their firm be targeted by such campaigns. It offers a guide to assessing the impact, effectiveness and legitimacy of such NGO activity.

Attracting Investors

2004-08-13 Business & Economics
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Release : 2004-08-13
Genre : Business & Economics
Kind : eBook
Book Rating : 563/5 ( reviews)

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Book Synopsis Attracting Investors by : Philip Kotler

Download or read book Attracting Investors written by Philip Kotler. This book was released on 2004-08-13. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

Capital Campaigns: Strategies that Work

2009-02-06 Business & Economics
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Release : 2009-02-06
Genre : Business & Economics
Kind : eBook
Book Rating : 815/5 ( reviews)

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Book Synopsis Capital Campaigns: Strategies that Work by : Andrea Kihlstedt

Download or read book Capital Campaigns: Strategies that Work written by Andrea Kihlstedt. This book was released on 2009-02-06. Available in PDF, EPUB and Kindle. Book excerpt: One of the best selling books in its series, Capital Campaigns: Strategies that Work, Third Edition has served as a guide for campaigns of all sizes and configurations from small start-ups to colleges and universities. This book is a practical, hands-on guide to capital campaigns. It covers the field in its entirety and provides a useful, friendly, well-organized resource for novices and experienced professionals alike. Now in its third edition, Capital Campaigns: Strategies that Work, Third Edition has become a standard reference on this topic. It outlines step by step what you need to know to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign. This reference has also been updated to reflect the most recent trends in capital campaigns and now includes a CD-ROM full of reference material.

Sustainable Investing

2012 Business & Economics
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Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 955/5 ( reviews)

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Book Synopsis Sustainable Investing by : Cary Krosinsky

Download or read book Sustainable Investing written by Cary Krosinsky. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Investing is fast becoming the smart way of generating long-term returns. With conventional investors now scrambling to factor in issues such as climate change, this book captures a turning point in the evolution of global finance. Bringing together leading practitioners of Sustainable Investing from across the globe, this book charts how this agenda has evolved, what impact it has today, and what prospects are emerging for the years ahead. Sustainable Investing has already been outperforming the mainstream, and concerned investors need to know how best to position themselves for potentially radical market change.

Marketing Performance

2016-07-25 Business & Economics
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Release : 2016-07-25
Genre : Business & Economics
Kind : eBook
Book Rating : 333/5 ( reviews)

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Book Synopsis Marketing Performance by : Thomas Bauer

Download or read book Marketing Performance written by Thomas Bauer. This book was released on 2016-07-25. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

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