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But Wait! There's More! (Maybe)

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 920/5 ( reviews)

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Book Synopsis But Wait! There's More! (Maybe) by : E. Crea Donald E. Creamer &. James Baar

Download or read book But Wait! There's More! (Maybe) written by E. Crea Donald E. Creamer &. James Baar. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)

But Wait ... There's More!

2009-10-06 Business & Economics
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Release : 2009-10-06
Genre : Business & Economics
Kind : eBook
Book Rating : 111/5 ( reviews)

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Book Synopsis But Wait ... There's More! by : Remy Stern

Download or read book But Wait ... There's More! written by Remy Stern. This book was released on 2009-10-06. Available in PDF, EPUB and Kindle. Book excerpt: Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

The Doctor's Book of Natural Health Remedies

2014-04-01 Health & Fitness
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Release : 2014-04-01
Genre : Health & Fitness
Kind : eBook
Book Rating : 092/5 ( reviews)

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Book Synopsis The Doctor's Book of Natural Health Remedies by : Peg Moline

Download or read book The Doctor's Book of Natural Health Remedies written by Peg Moline. This book was released on 2014-04-01. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive handbook ever written about vitamins, herbs, supplements, and holistic healing—everything you need to feel better, live longer, and look great doing it THIS BOOK MAY HELP YOU SAVE A LIFE—YOUR OWN. With health care costs rising, insurance systems in flux, doctors and hospitals overwhelmed, the only person who can really take charge of your health and the health of your family is you. This is your guide. For more than 40 years, Natural Health has been the leading authority on holistic, alternative, and natural healing. Now, for the first time ever, all that science-based, expert-driven, research-intensive information has been distilled into one must-have, authoritative guide to healing the self. In these pages, you’ll find stunning new research, unparalleled expert advice, how-to health guides, and a scientific, myth-debunking approach to natural remedies. Search for your symptoms. Find your cure. The power is yours. A clean life for you—and your family—starts now. Lose Dangerous Belly Fat, Fast: And keep it off for good. Our all-natural, 10-step program tells you what to eat, drink, and do—with immediate waist-shrinking results. Discover which probiotics help you burn more calories when you eat, which popular, “healthy” nut actually slows your metabolism, and the stealth toxin in your kitchen that activates fat cell growth (eliminate it and slash your risk of obesity by 75 percent!). Look Younger, Feel Younger: Discover the astonishing, inexpensive (and natural!) supplements that tighten skin, increase fat loss, and help build muscle. And learn some simple recipes for building anti-aging smoothies that turn fresh fruit into wrinkle-erasing superfoods. Sleep Easier Tonight: Conquer fatigue with our 9-step plan to fall asleep quickly—and stay sleeping soundly throughout the night. (Hint: A subtle scent in your bedroom could be part of the problem!) Re-energize Your Love Life. One supplement alone made a whopping 70% of women feel “more satisfied” after sex. Plus: How plant protein can re-energize your ovaries. Turn Up Your Mood Meter. This one green, leafy vegetable has been shown to improve the effects of both Prozac and talk therapy. Cure that Cold or Flu: Stop them before they start, with the newest natural options—one magical berry alone can reduce symptoms by 50 percent. Plus: A homeopathic “flu shot” that’s proven 88% effective. PLUS! THE COMPLETE GUIDE TO HERBAL REMEDIES! A-Z Guide to Healing Herbs: Cure yourself with these 30 essentials, from aloe vera to white willow bark, nature’s relief for migraines, eczema, menopause, UTIs, anxiety, depression, and many more. It’s your new medicine cabinet, fully stocked. The Get Happy Herb Guide: The serenity savers (lemon balm, kava kava) and bliss boosters (chocolate, milk thistle) guaranteed to raise your spirits. The Best Herbs for Women: These 12 will ease your mood swings, headaches, menstrual cramps, menopause, with no nasty side effects. A must-read for husbands, too. AND! Yoga, meditation and Ayurvedic therapies: The latest science on treatments and classes, with complete how-to guides for at-home use. The Doctor’s Book of Natural Health Remedies—in a world of questionable cures, it’s the one book you can trust.

Melody's Song

2012-09-19 Fiction
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Release : 2012-09-19
Genre : Fiction
Kind : eBook
Book Rating : 552/5 ( reviews)

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Book Synopsis Melody's Song by : Kathleen E. Friesen

Download or read book Melody's Song written by Kathleen E. Friesen. This book was released on 2012-09-19. Available in PDF, EPUB and Kindle. Book excerpt: After the tragic death of her husband, timid Melody Jamison moves to the city of Saskatoon, hoping for a peaceful life, an escape from the nightmares that haunt her, and the safety and salvation of her son, Will. However, Will is determined to prove he doesnt need anyone, and God isnt even a blip on his radar. Hes doing just fine, if you dont count the times hes had to crash at a friends or sleep in a downtown Vancouver alley. Hes not deliberately messing up; trouble just seems to follow him. But hes strong enough to deal with it. He can deal with anythingat least thats what he wants to believe. Melody keeps praying, even though shes not sure God hears her. With her faith as fragile as yesterdays dream, she is shaken when dying friend Rose Martens predicts that God will use her to be a blessing to their neighborhood. As she gets to know her new neighbors, Melody finds herself on a faith journey through demonic attacks, domestic violence, and the revelation of a secret that could destroy everything shes gained.

Crazy Stories, Sane God

2014 Religion
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Release : 2014
Genre : Religion
Kind : eBook
Book Rating : 285/5 ( reviews)

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Book Synopsis Crazy Stories, Sane God by : John Alan Turner

Download or read book Crazy Stories, Sane God written by John Alan Turner. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: From a woman tricking her father-in-law into having a child together, to a talking donkey and demons being cast into pigs, theologian John Alan Turner explains what these odd stories are doing in the Bible and why they matter.

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