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Business Strategy Essentials You Always Wanted To Know

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Release : 2020-02-26
Genre : Business & Economics
Kind : eBook
Book Rating : 782/5 ( reviews)

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Book Synopsis Business Strategy Essentials You Always Wanted To Know by : Callie Daum

Download or read book Business Strategy Essentials You Always Wanted To Know written by Callie Daum. This book was released on 2020-02-26. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Decision Making Essentials You Always Wanted to Know

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Release : 2020-12-03
Genre : Business & Economics
Kind : eBook
Book Rating : 035/5 ( reviews)

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Book Synopsis Decision Making Essentials You Always Wanted to Know by : Vibrant Publishers

Download or read book Decision Making Essentials You Always Wanted to Know written by Vibrant Publishers. This book was released on 2020-12-03. Available in PDF, EPUB and Kindle. Book excerpt: Includes • Introduction to Decision Making • Scenario Planning and Prediction Markets • Group Mechanics • Heuristics and Programmed Decisions • Probability and Base Rate Neglect Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to make those tough decisions they face by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make. The chapters describe key techniques of decision analysis, including: • Cognitive biases and Prospect Theory • Heuristics • Probability and Expected Value • Bayes Theorem • Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods • Game Theory • Prediction Markets • Brainstorming and Groupthink • Black Swan Events. Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools. About the Series Decision Making Essentials You Always Wanted to Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. This Self Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret. About the Author Mark Koscinski is an assistant professor of accounting practice at Moravian College in Bethlehem, PA, where he teaches a graduate level Decision Analysis class and several advanced accounting classes. He is a certified public accountant, and holds a BA with high honors and MBA from Rutgers University and a doctorate from Drew University. Prior to joining the faculty at Moravian College, Mark was a chief financial officer of various public and private organizations in the defense contracting, toy, investment banking, and banking industries. He has over forty years of experience in the business world, and has supervised every operation of an organization including sales and marketing. Mark is passionate about sharing his knowledge with his students. His background and experience gives him a unique position to write on management topics that are easy to understand for non-MBA graduates. About Vibrant Publishers Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Marketing Management Essentials You Always Wanted To Know (Second Edition)

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Release : 2020-07-04
Genre : Business & Economics
Kind : eBook
Book Rating : 804/5 ( reviews)

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Book Synopsis Marketing Management Essentials You Always Wanted To Know (Second Edition) by : Callie Daum

Download or read book Marketing Management Essentials You Always Wanted To Know (Second Edition) written by Callie Daum. This book was released on 2020-07-04. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Principles of Management Essentials You Always Wanted To Know

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Release : 2020-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : 677/5 ( reviews)

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Book Synopsis Principles of Management Essentials You Always Wanted To Know by : Callie Daum

Download or read book Principles of Management Essentials You Always Wanted To Know written by Callie Daum. This book was released on 2020-05-17. Available in PDF, EPUB and Kindle. Book excerpt: The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Leadership Essentials You Always Wanted To Know

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Release : 2021-03-02
Genre : Business & Economics
Kind : eBook
Book Rating : 329/5 ( reviews)

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Book Synopsis Leadership Essentials You Always Wanted To Know by : Vibrant Publishers

Download or read book Leadership Essentials You Always Wanted To Know written by Vibrant Publishers. This book was released on 2021-03-02. Available in PDF, EPUB and Kindle. Book excerpt: After reading this book, you will be able to answer the following questions: ● What makes an effective leader? ● What are the different roles that a leader must take on? ● How do setting and context impact the choices a leader must make? ● How do effective leaders integrate ethics into their best practices? ● What are the major trends influencing the evolution of leadership in the twenty-first century? Have you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted to Know, you will learn what it takes to be a strong leader who can guide any team to success. Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to already be in a leadership position to benefit from the lessons detailed in this book. Aside from describing the best practices of effective leadership, you will learn the essential knowledge and core competencies of influential leaders, while also exploring real world applications that have been faced--and overcome--by thriving organizations. With chapter summaries and quizzes to reinforce concepts, as well as online resources to supplement the reading, this is one book you will not want to ignore.

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