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Business Strategy Analysis of Domestic Beauty Business in the U.S.A. Expanding Towards Emerging Asian Markets

2014
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Release : 2014
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Book Synopsis Business Strategy Analysis of Domestic Beauty Business in the U.S.A. Expanding Towards Emerging Asian Markets by : Hwa Soon Yun

Download or read book Business Strategy Analysis of Domestic Beauty Business in the U.S.A. Expanding Towards Emerging Asian Markets written by Hwa Soon Yun. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: This paper will study about beauty industry in terms of "business strategy" which is referred an overall plan that helps a firm to be in control for the success as it allows businesses adopt to market changes (Grant, 2010). This study begins with the overview of the global beauty industry. From the Chapter 2, the global beauty industry will be analyzed using Porter's Five Force. After identifying where powers and dynamics lie in the global market, elements as well as benefits of a globalization. Based on these facts, this study will determine which market U.S. companies take advantages and have better opportunities. Following this, several key 'must-know' factors to enter those market are presented. From the next chapter, interviews with the executives in cosmetic industry are conducted in order to assess business strategies in various organizations, which are difficult to ascertain by survey. The core problem addressed in this study is: What successful business strategies could be implemented by U.S companies in overseas emerging market? Ultimately, this study is designed to provide suggestions for successful ventures into international business after discovering hidden opportunities and uncover sources of future market growth.

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

2024-08-06 Business & Economics
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Release : 2024-08-06
Genre : Business & Economics
Kind : eBook
Book Rating : 737/5 ( reviews)

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Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park. This book was released on 2024-08-06. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.

Global Business Strategy

2015-03-25 Business & Economics
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Release : 2015-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 688/5 ( reviews)

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Book Synopsis Global Business Strategy by : Kazuyuki Motohashi

Download or read book Global Business Strategy written by Kazuyuki Motohashi. This book was released on 2015-03-25. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

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Book Rating : 749/5 ( reviews)

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Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

Cosmetics Marketing

2023-06-29 Business & Economics
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Release : 2023-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 421/5 ( reviews)

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Book Synopsis Cosmetics Marketing by : Lindsay Karchin

Download or read book Cosmetics Marketing written by Lindsay Karchin. This book was released on 2023-06-29. Available in PDF, EPUB and Kindle. Book excerpt: Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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