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Business on a Mission

2017-09-08 Business & Economics
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Release : 2017-09-08
Genre : Business & Economics
Kind : eBook
Book Rating : 181/5 ( reviews)

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Book Synopsis Business on a Mission by : Andy Last

Download or read book Business on a Mission written by Andy Last. This book was released on 2017-09-08. Available in PDF, EPUB and Kindle. Book excerpt: Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners This easy-to-read and engaging book is the perfect introduction to how to build a sustainable brand for your organization. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders, including Paul Polman of Unilever, Adam Elman of Marks & Spencer, and Jonas Prising of ManpowerGroup to provide insight into best practice and clear guidance for implementation. Throughout, the book avoids jargon and theorizing to ensure readability. Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success. The book demonstrates how businesses can go from hiding behind "social shields" to picking up "social swords" and presents the six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change; and it provides clear ways to engage employees and improve productivity as well as "rules" for communicating social missions externally. This optimistic book explains the benefits of partnerships in the sustainable development agenda, particularly between businesses and NGOs. The book features guidelines for avoiding dysfunctional partnerships, and presents interviews with Marc Van Ameringen, Executive Director of GAIN (Global Alliance for Improved Nutrition) 2005 to 2016, and Myriam Sidibe, Social Mission Director for Africa, Unilever, on how things can be managed to the benefit of both partners. .

Business as Mission

2011-10-10 Religion
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Release : 2011-10-10
Genre : Religion
Kind : eBook
Book Rating : 476/5 ( reviews)

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Book Synopsis Business as Mission by : C. Neal Johnson

Download or read book Business as Mission written by C. Neal Johnson. This book was released on 2011-10-10. Available in PDF, EPUB and Kindle. Book excerpt: C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundationas for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.

Great Commission Companies

2013-04-23 Religion
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Release : 2013-04-23
Genre : Religion
Kind : eBook
Book Rating : 951/5 ( reviews)

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Book Synopsis Great Commission Companies by : Steven Rundle

Download or read book Great Commission Companies written by Steven Rundle. This book was released on 2013-04-23. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, economist Steve Rundle and missiologist Tom Steffen offer their paradigm for the convergence of business and missions--the Great Commission Company. This revised and expanded edition provides new and updated case studies of Great Commission Companies in diverse contexts around the world.

Brands on a Mission

2020-05-10 Business & Economics
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Release : 2020-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 230/5 ( reviews)

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Book Synopsis Brands on a Mission by : Myriam Sidibe

Download or read book Brands on a Mission written by Myriam Sidibe. This book was released on 2020-05-10. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Mission

2015-07-02 Business & Economics
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Release : 2015-07-02
Genre : Business & Economics
Kind : eBook
Book Rating : 792/5 ( reviews)

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Book Synopsis Mission by : Michael Hayman

Download or read book Mission written by Michael Hayman. This book was released on 2015-07-02. Available in PDF, EPUB and Kindle. Book excerpt: In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

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