Author : Vijay Pandiarajan
Release : 2022-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 249/5 ( reviews)
Book Synopsis Business Innovation by : Vijay Pandiarajan
Download or read book Business Innovation written by Vijay Pandiarajan. This book was released on 2022-01-25. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives. Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.