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Business Events

2018-12-07 Business & Economics
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Release : 2018-12-07
Genre : Business & Economics
Kind : eBook
Book Rating : 817/5 ( reviews)

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Book Synopsis Business Events by : Rob Davidson

Download or read book Business Events written by Rob Davidson. This book was released on 2018-12-07. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

The Routledge Handbook of Business Events

2022-09-08 Business & Economics
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Release : 2022-09-08
Genre : Business & Economics
Kind : eBook
Book Rating : 022/5 ( reviews)

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Book Synopsis The Routledge Handbook of Business Events by : Charles Arcodia

Download or read book The Routledge Handbook of Business Events written by Charles Arcodia. This book was released on 2022-09-08. Available in PDF, EPUB and Kindle. Book excerpt: A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Marketing Destinations and Venues for Conferences, Conventions and Business Events

2012-05-31 Business & Economics
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Release : 2012-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 361/5 ( reviews)

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Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Rob Davidson

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Rob Davidson. This book was released on 2012-05-31. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

Marketing Destinations and Venues for Conferences, Conventions and Business Events

2015-11-19 Business & Economics
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Release : 2015-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 794/5 ( reviews)

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Book Synopsis Marketing Destinations and Venues for Conferences, Conventions and Business Events by : Tony Rogers

Download or read book Marketing Destinations and Venues for Conferences, Conventions and Business Events written by Tony Rogers. This book was released on 2015-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Events Management

2022-12-30 Business & Economics
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Release : 2022-12-30
Genre : Business & Economics
Kind : eBook
Book Rating : 099/5 ( reviews)

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Book Synopsis Events Management by : Charles Bladen

Download or read book Events Management written by Charles Bladen. This book was released on 2022-12-30. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping. New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism. New and updated case studies that cover a wider range of regions. A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas. Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

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