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Business Essentials for Strategic Communicators

2014-12-17 Computers
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Release : 2014-12-17
Genre : Computers
Kind : eBook
Book Rating : 332/5 ( reviews)

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Book Synopsis Business Essentials for Strategic Communicators by : M. Ragas

Download or read book Business Essentials for Strategic Communicators written by M. Ragas. This book was released on 2014-12-17. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Business Acumen for Strategic Communicators

2024-09-10 Business & Economics
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Release : 2024-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 823/5 ( reviews)

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Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas. This book was released on 2024-09-10. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.

Strategic Communication in Business and the Professions

1998 Business communication
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Release : 1998
Genre : Business communication
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Communication in Business and the Professions by : Dan O'Hair

Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt: On business communication

Essentials of Corporate Communication

2007-08-07 Business & Economics
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Release : 2007-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 059/5 ( reviews)

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Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel. This book was released on 2007-08-07. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Business for Communicators

2021-08-30 Business & Economics
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Release : 2021-08-30
Genre : Business & Economics
Kind : eBook
Book Rating : 609/5 ( reviews)

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Book Synopsis Business for Communicators by : Sandra Duhé

Download or read book Business for Communicators written by Sandra Duhé. This book was released on 2021-08-30. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

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