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Business Chameleon

2015-01-05 Business & Economics
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Release : 2015-01-05
Genre : Business & Economics
Kind : eBook
Book Rating : 412/5 ( reviews)

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Book Synopsis Business Chameleon by : László Károlyi

Download or read book Business Chameleon written by László Károlyi. This book was released on 2015-01-05. Available in PDF, EPUB and Kindle. Book excerpt: A successful business executive helps you propel your business forward by sharing the successes and mistakes that he's learned over a thirty-year career. Divided into four sections that coincide with the changing seasons, the lessons allow you to excel when times are good and bad. The fifteenth and final story in each chapter is by a guest writer who provides a different point of view on an important business topic. There are lessons for autumn, when the world is changing; for winter, when new solutions should be sought out; for spring, when it's difficult to implement new ideas; and for summer, when it's time to reap the rewards of hard work. Get tools and strategies you need to: - adjust to change so your business can thrive; - keep calm under pressure and manage crises; - combine tradition and innovation to achieve better results; - strike a healthy balance between work and private life. By being creative, you can keep business surging in the right direction. All it takes is the determination to learn, plan, and adapt to change by being a Business Chameleon.

The New Chameleons

2021-02-03 Business & Economics
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Release : 2021-02-03
Genre : Business & Economics
Kind : eBook
Book Rating : 059/5 ( reviews)

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Book Synopsis The New Chameleons by : Michael R. Solomon

Download or read book The New Chameleons written by Michael R. Solomon. This book was released on 2021-02-03. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

The Blue Chameleon

2019-08-23 True Crime
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Release : 2019-08-23
Genre : True Crime
Kind : eBook
Book Rating : 253/5 ( reviews)

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Book Synopsis The Blue Chameleon by : Daril Cinquanta

Download or read book The Blue Chameleon written by Daril Cinquanta. This book was released on 2019-08-23. Available in PDF, EPUB and Kindle. Book excerpt: The Blue Chameleon details the journey of Detective Daril Cinquanta, now retired from the Denver Police Department, as he evolves into a "Super Cop" in spite of the efforts by some of his own commanders, community activists and even many other officers who felt (threatened) by his hard work and exemplary successes, as they attempted, but failed, to render him ineffective for years.

The Chameleon

1915 Industries
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Release : 1915
Genre : Industries
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Chameleon by : Sherwin-Williams Company

Download or read book The Chameleon written by Sherwin-Williams Company. This book was released on 1915. Available in PDF, EPUB and Kindle. Book excerpt:

The Business Chameleon

2009-06 Business & Economics
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Release : 2009-06
Genre : Business & Economics
Kind : eBook
Book Rating : 391/5 ( reviews)

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Book Synopsis The Business Chameleon by : Ron Roet

Download or read book The Business Chameleon written by Ron Roet. This book was released on 2009-06. Available in PDF, EPUB and Kindle. Book excerpt: The art of achieving success in business cultures around the world. This book will help international business persons to become more effective and successful in the dealings around the world. It is filled with important information highlighting the keys to being successful specific to a given culture. Many good deals are lost because people are simply unaware of how differently business is conducted in other countries. Business is an art, rather than a science and this book provides intangible assets and critical information which can't be measured, but without which things cannot work. In is important to understand what are the cultural norms and biases are for decision making, and interacting? When should you speak, and to whom? How should a business proposal be presented, and at what time in the negotiation process. If you want to do business within different cultures then you need to be adaptable; to be aware at all times of what is going on around you, and to be able to focus when the time is right. The Business Chameleon will help you to match your style to the culture. This very practical book will help international business people become more effective and successful in their dealings around the world. It is an ideal book to read prior to a trip and to take with you as an ongoing reference.

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