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Broadening Cultural Horizons in Social Marketing

2020-11-09 Business & Economics
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Release : 2020-11-09
Genre : Business & Economics
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Broadening Cultural Horizons in Social Marketing by : Rachel Hay

Download or read book Broadening Cultural Horizons in Social Marketing written by Rachel Hay. This book was released on 2020-11-09. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Conference Proceedings

2018 Advertising
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Release : 2018
Genre : Advertising
Kind : eBook
Book Rating : 172/5 ( reviews)

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Book Synopsis Conference Proceedings by : Rachel Hay

Download or read book Conference Proceedings written by Rachel Hay. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: The International Social Marketing Conference brings together a community of professionals in the Asia-Pacific region across multiple disciplines including marketing, psychology, public health, policy change, geography, environmental sciences, economics, and sociology who are working in social change. The focus of this conference was on bringing ideas on social change from around the Asia-Pacific into the social marketing community, with a specific emphasis on cross cultural perspectives and case studies that highlight the unique challenges of behaviour change and showcase successful social marketing interventions across the region.

Social Marketing

2023-04-18 Business & Economics
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Release : 2023-04-18
Genre : Business & Economics
Kind : eBook
Book Rating : 632/5 ( reviews)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee. This book was released on 2023-04-18. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry

2023-05-30 Computers
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Release : 2023-05-30
Genre : Computers
Kind : eBook
Book Rating : 000/5 ( reviews)

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Book Synopsis Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry by : Patricia Ordonez de Pablos

Download or read book Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry written by Patricia Ordonez de Pablos. This book was released on 2023-05-30. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle the challenges of mitigating major disruption caused by COVID-19 in the healthcare sector and society. It emphasizes global case studies and empirical studies, providing a comprehensive view of best lessons on digital tools to manage the health crisis. The book focuses on the role of advances in digital and collaborative technologies to offer rapid and effective tools for better health solutions for new and emerging health problems. Researchers, students, policymakers and members of the biomedical and medical fields will find this information invaluable. Specially, it pays attention to how information technologies help us in the current global health emergency and the coronavirus epidemic response, gaining more understanding of the new coronavirus and helping to contain the outbreak. In addition, it explores how these new tools and digital health solutions can support the economic and social recovery in the post-pandemic world. Discusses best experiences, tools and solutions provided by IT to solve the global disruption caused by the COVID-19 pandemic in societies, healthcare infrastructures and health workers Presents case studies with experiences of applications of digital healthcare solutions from around the world Encompasses the point of views of renown researchers and academics globally that are working collaboratively to explore new views and frameworks to develop solutions for emergent problems in the healthcare sector

Biosecurity

2024-07-03 Mathematics
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Release : 2024-07-03
Genre : Mathematics
Kind : eBook
Book Rating : 995/5 ( reviews)

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Book Synopsis Biosecurity by : Susan M Hester

Download or read book Biosecurity written by Susan M Hester. This book was released on 2024-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecurity practitioner, generalist scientist, and student—introduces overall features of the biosecurity system while walking the reader through the most up-to-date research on each step of the continuum (i.e. pre-border, border, and post-border activities). This book, which explicitly incorporates economic and social dimensions as well as varied decision-making contexts, paves the way for a more systemic approach to biosecurity risk management. The work spans statistics, ecology, mathematics, economics, veterinary science, human medicine, and sociology, involving collaborators across government, academia, and the private sector. This book uses a broad definition of biosecurity, rather than solely focusing on plant health, animal health, security, or one step of the biosecurity system (e.g. surveillance). As such, this book is a one-stop shop for readers interested in all aspects of biosecurity. The content and language are accessible to a wide range of audiences, including generalist scientists, biosecurity practitioners, and graduate students. More complex content is introduced in standalone boxes or chapters. The book follows a clear, simple structure within and among chapters (i.e. following the structure of the biosecurity system), making it a preferred option for graduate students. This book introduces novel cross-cutting themes, such as the importance of economic efficiency and institutional and social factors, going beyond the traditional science-based approach to biosecurity. Written in partnership with government agency practitioners, this book uses on-the-ground case studies to demonstrate how biosecurity principles are applied in practice. The book addresses challenges common to regulators in general, namely efficient regulation in uncertain and rapidly changing environments with multiple stakeholders who have—at times—conflicting priorities. Chapters 6, 7, 8, 9 and 14 are available to read Open Access via Creative Commons Attribution-No Derivatives (CC-BY-ND) 4.0, at https://www.taylorfrancis.com/books/edit/10.1201/9781003253204/.

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