Brandraising

2009-11-19 Business & Economics

Author : Sarah Durham
Release : 2009-11-19
Genre : Business & Economics
Kind : eBook
Book Rating : 217/5 ( reviews)

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Book Synopsis Brandraising by : Sarah Durham

Download or read book Brandraising written by Sarah Durham. This book was released on 2009-11-19. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Brandraising

2009-12-21 Business & Economics

Author : Sarah Durham
Release : 2009-12-21
Genre : Business & Economics
Kind : eBook
Book Rating : 536/5 ( reviews)

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Book Synopsis Brandraising by : Sarah Durham

Download or read book Brandraising written by Sarah Durham. This book was released on 2009-12-21. Available in PDF, EPUB and Kindle. Book excerpt: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Robin Hood Marketing

2010-12-07 Business & Economics

Author : Katya Andresen
Release : 2010-12-07
Genre : Business & Economics
Kind : eBook
Book Rating : 937/5 ( reviews)

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Book Synopsis Robin Hood Marketing by : Katya Andresen

Download or read book Robin Hood Marketing written by Katya Andresen. This book was released on 2010-12-07. Available in PDF, EPUB and Kindle. Book excerpt: Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

Effective Fundraising

2021-03-03 Business & Economics

Author : F. Warren McFarlan
Release : 2021-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 29X/5 ( reviews)

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Book Synopsis Effective Fundraising by : F. Warren McFarlan

Download or read book Effective Fundraising written by F. Warren McFarlan. This book was released on 2021-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Create a sustainable revenue model that can propel your mission-driven organization into the future Effective Fund Raising: The Trustee's Role and Beyond is the result of author F. Warren McFarlan’s two decades of research at Harvard Business School, along with over forty years of active social enterprise board service. This book offers a depth of knowledge and insight that will prove invaluable for trustees, donors, and others related to and responsible for the success of social enterprise. Social enterprise organizations have played a vibrant and important role in the USA for the past century. And yet, the business of fundraising has not become any easier or more elegant. In this book, you will discover how to help raise the financial resources that your organization needs to perform its good deeds. This book focuses on the steps and strategies you need to know to secure funding to fulfill your mission. Development is the lifeblood of most social enterprises, be they large or small. You’ll also discover how to harness the energies of the right people to ensure the long-term success of your development efforts. Learn why an effective, sustainable revenue model is critical to the success of even the most exciting mission-driven organization Understand the core elements of the revenue model, including governance, fees, the annual fund, capital fundraising campaigns, planned gifts, and more Develop a strong plan for sustaining your organization’s revenue, regardless of organization size Build the skill of asking for money and lead your organization to a revenue and philanthropy orientation Many social enterprise CEOs spend over half of their time on fundraising. Why? Simply put: without a sustainable revenue model, even the most exciting mission-driven organization will collapse. The dirty truth is that, with no fund raising, there is no social enterprise or enduring mission. This book will help you shoulder the burden of fundraising and ensure the long-term success of your venture.

AuthenticTM

2012-11-26 Social Science

Author : Sarah Banet-Weiser
Release : 2012-11-26
Genre : Social Science
Kind : eBook
Book Rating : 150/5 ( reviews)

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Book Synopsis AuthenticTM by : Sarah Banet-Weiser

Download or read book AuthenticTM written by Sarah Banet-Weiser. This book was released on 2012-11-26. Available in PDF, EPUB and Kindle. Book excerpt: A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. AuthenticTM maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading AuthenticTM to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.

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