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Warp-Speed Branding

1999-07-26 Business & Economics
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Release : 1999-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Warp-Speed Branding by : Agnieszka Winkler

Download or read book Warp-Speed Branding written by Agnieszka Winkler. This book was released on 1999-07-26. Available in PDF, EPUB and Kindle. Book excerpt: Advertising expert Agnieszka M. Winkler offers an insider's perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she's trying to sell. But for readers who can stomach the pitch, getAbstract recommends this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor's note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.).

Branding Speed

2021-08-24
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Release : 2021-08-24
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Branding Speed by : Fritz Wilke

Download or read book Branding Speed written by Fritz Wilke. This book was released on 2021-08-24. Available in PDF, EPUB and Kindle. Book excerpt: Follow along as Fritz Wilke, former Fortune 500 marketer and long-time front-runner in the Sports Car Club of America's top amateur road racing series, tells stories of marketing success and disaster from a club racer's perspective. Use his practical, real-world tips to build your brand and achieve your goals. In this book, you will learn how to: Define your brand purpose Build your brand character Define your brand goals Find your brand voice Embrace your brand personality Build brand consistency Create your team name, logo, and team colors Brand your race car and your racing driver Brand your paddock space Build a branded store Generate social media content Find and grow sponsor partnerships Turn product partnerships into paid partnerships Ever wonder how the professional racing teams do it? How they create "The Look"? How they build their brands into powerful marketing tools to attract sponsorship and promote drivers? In this book, you'll learn how you can use branding to give your racing team "The Look" and elevate your team to the next level, all while keeping within a grassroots-sized budget. You can turn your grassroots motorsports team into a brand of its own and create the branded image sponsors want. You'll also discover how to open the right doors and build long-term partnerships. Whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your grassroots team take off!

Brand Resilience

2011-05-10 Business & Economics
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Release : 2011-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 342/5 ( reviews)

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Book Synopsis Brand Resilience by : Jonathan R. Copulsky

Download or read book Brand Resilience written by Jonathan R. Copulsky. This book was released on 2011-05-10. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

How Brands Grow

2010-03-11 Business & Economics
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Release : 2010-03-11
Genre : Business & Economics
Kind : eBook
Book Rating : 565/5 ( reviews)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp. This book was released on 2010-03-11. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Speed Read Supercar

2018-09-18 Transportation
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Release : 2018-09-18
Genre : Transportation
Kind : eBook
Book Rating : 920/5 ( reviews)

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Book Synopsis Speed Read Supercar by : Basem Wasef

Download or read book Speed Read Supercar written by Basem Wasef. This book was released on 2018-09-18. Available in PDF, EPUB and Kindle. Book excerpt: From Motorbooks' beautifully designed and illustrated Speed Read series, Speed Read Supercar guides you through every aspect of these imagination-capturing, eye-widening, land-bound speed missiles. When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare. Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people. Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs. With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.

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