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Branding and Sustainable Competitive Advantage: Building Virtual Presence

2011-09-30 Business & Economics
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Release : 2011-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 722/5 ( reviews)

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Book Synopsis Branding and Sustainable Competitive Advantage: Building Virtual Presence by : Kapoor, Avinash

Download or read book Branding and Sustainable Competitive Advantage: Building Virtual Presence written by Kapoor, Avinash. This book was released on 2011-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

2013-08-31 Business & Economics
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Release : 2013-08-31
Genre : Business & Economics
Kind : eBook
Book Rating : 311/5 ( reviews)

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Book Synopsis Dynamics of Competitive Advantage and Consumer Perception in Social Marketing by : Kapoor, Avinash

Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash. This book was released on 2013-08-31. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Public Open Space in Transition for health and well-being

2020-12-23 Architecture
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Release : 2020-12-23
Genre : Architecture
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Public Open Space in Transition for health and well-being by : Dimitra Babalis

Download or read book Public Open Space in Transition for health and well-being written by Dimitra Babalis. This book was released on 2020-12-23. Available in PDF, EPUB and Kindle. Book excerpt: Which open spaces and combinations of green-blue infrastructure provide optimum wellbeing benefits? How we do ensure these benefits are available to all? Can we reduce health and well-being inequalities through sensible design? The volume focuses on specific studies in urban design, environmental psychology and public health combining ‘green’ spaces with ‘green-blue’ infrastructures, active mobility and facilities, showing a series of criteria necessary to ensure that ‘green-blue’ space can work optimally. The book is divided in two parts: Part one goes on to demonstrate how design along waterfronts can contribute to support the well-being of people and encourage urban quality. Part two identifies design concepts for health and well-being in urban spaces.

Encyclopedia of Organizational Knowledge, Administration, and Technology

2020-09-29 Business & Economics
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Release : 2020-09-29
Genre : Business & Economics
Kind : eBook
Book Rating : 743/5 ( reviews)

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Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi

Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi. This book was released on 2020-09-29. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World

2021-09-17 Business & Economics
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Release : 2021-09-17
Genre : Business & Economics
Kind : eBook
Book Rating : 672/5 ( reviews)

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Book Synopsis Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World by : Pérez, Andrea

Download or read book Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World written by Pérez, Andrea. This book was released on 2021-09-17. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.

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