Share

Branding a Store

2006 Architecture
Download Branding a Store PDF Online Free

Author :
Release : 2006
Genre : Architecture
Kind : eBook
Book Rating : 325/5 ( reviews)

GET EBOOK


Book Synopsis Branding a Store by : Ko Floor

Download or read book Branding a Store written by Ko Floor. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

Private Label Strategy

2007 Business & Economics
Download Private Label Strategy PDF Online Free

Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

GET EBOOK


Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

The Food Store

2019-08-31
Download The Food Store PDF Online Free

Author :
Release : 2019-08-31
Genre :
Kind : eBook
Book Rating : 424/5 ( reviews)

GET EBOOK


Book Synopsis The Food Store by : Paolo Emilio Bellisario

Download or read book The Food Store written by Paolo Emilio Bellisario. This book was released on 2019-08-31. Available in PDF, EPUB and Kindle. Book excerpt: * Over 50 case studies of newest food shops which shows exciting design ideas of branding and interior design* In-depth analysis of best practices in designing food shops This book breaks through the boundaries between 'interior design' and 'graphic design', showing readers the birth of a small commercial space: from logos, packaging, menus, product design to the interior design of space, and even to uniforms, all of which are designed by designers. In addition to displaying space and graphic design through pictures, the book will present readers some interviews from designers. Through their analysis, readers can have a more comprehensive understanding of the features and trends of interior and graphic design of food stores, as well as brand promotion and store operations.

Building a StoryBrand

2017-10-10 Business & Economics
Download Building a StoryBrand PDF Online Free

Author :
Release : 2017-10-10
Genre : Business & Economics
Kind : eBook
Book Rating : 337/5 ( reviews)

GET EBOOK


Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller. This book was released on 2017-10-10. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Retail Branding and Store Loyalty

2013-09-07 Business & Economics
Download Retail Branding and Store Loyalty PDF Online Free

Author :
Release : 2013-09-07
Genre : Business & Economics
Kind : eBook
Book Rating : 969/5 ( reviews)

GET EBOOK


Book Synopsis Retail Branding and Store Loyalty by : Bettina Berg

Download or read book Retail Branding and Store Loyalty written by Bettina Berg. This book was released on 2013-09-07. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

You may also like...