Branded Women in U.S. Television

2014-12-18 Language Arts & Disciplines

Author : Peter Bjelskou
Release : 2014-12-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 945/5 ( reviews)

GET EBOOK

Book Synopsis Branded Women in U.S. Television by : Peter Bjelskou

Download or read book Branded Women in U.S. Television written by Peter Bjelskou. This book was released on 2014-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.

Invisible Stars

2015-02-11 History

Author : Donna Halper
Release : 2015-02-11
Genre : History
Kind : eBook
Book Rating : 181/5 ( reviews)

GET EBOOK

Book Synopsis Invisible Stars by : Donna Halper

Download or read book Invisible Stars written by Donna Halper. This book was released on 2015-02-11. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Stars was the first book to recognize that women have always played an important part in American electronic media. The emphasis is on social history, as the author skillfully explains how the changing role of women in different eras influenced their participation in broadcasting. This is not just the story of radio stars or broadcast journalists, but a social history of women both on and off the air. Beginning in the early 1920s with the emergence of radio, the book chronicles the ambivalence toward women in broadcasting during the 1930s and 1940s, the gradual change in status of women in the 1950s and 1960s, the increased presence of women in broadcasting in the 1970s, and the successes of women in broadcasting in the 1980s and 1990s. The second edition is expanded to include the social and political changes that occurred in the 2000s, such as the growing number of women talk show hosts; changing attitudes about women in leadership roles in business; more about minority women in media; and women in sports and women sports announcers. The author addresses the question of whether women are in fact no longer invisible in electronic media. She provides an assessment of where progress for women (in society as well as broadcasting) can be seen, and where progress appears totally stalled.

Stealing the Show

2019-03-19 Performing Arts

Author : Joy Press
Release : 2019-03-19
Genre : Performing Arts
Kind : eBook
Book Rating : 727/5 ( reviews)

GET EBOOK

Book Synopsis Stealing the Show by : Joy Press

Download or read book Stealing the Show written by Joy Press. This book was released on 2019-03-19. Available in PDF, EPUB and Kindle. Book excerpt: From a leading cultural journalist, the definitive cultural history of female showrunners—including exclusive interviews with such influential figures as Shonda Rhimes, Amy Sherman-Palladino, Mindy Kaling, Amy Schumer, and many more. “An urgent and entertaining history of the transformative powers of women in TV” (Kirkus Reviews, starred review). In recent years, women have radically transformed the television industry both behind and in front of the camera. From Murphy Brown to 30 Rock and beyond, these shows and the extraordinary women behind them have shaken up the entertainment landscape, making it look as if equal opportunities abound. But it took decades of determination in the face of outright exclusion to reach this new era. In this “sharp, funny, and gorgeously researched” (Emily Nussbaum, The New Yorker) book, veteran journalist Joy Press tells the story of the maverick women who broke through the barricades and the iconic shows that redefined the television landscape starting with Diane English and Roseanne Barr—and even incited controversy that reached as far as the White House. Drawing on a wealth of original interviews with the key players like Amy Sherman-Palladino (Gilmore Girls), Jenji Kohan (Orange is the New Black), and Jill Soloway (Transparent) who created storylines and characters that changed how women are seen and how they see themselves, this is the exhilarating behind-the-scenes story of a cultural revolution.

The Branding of Right-Wing Activism

2018-08-02 Language Arts & Disciplines

Author : Khadijah Costley White
Release : 2018-08-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 335/5 ( reviews)

GET EBOOK

Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White

Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White. This book was released on 2018-08-02. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Popular eBooks

Branded Women in U.S. Television

Invisible Stars

Stealing the Show

The Branding of Right-Wing Activism

You may also like...