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Branded Beauty

2011-10-03 Business & Economics
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Release : 2011-10-03
Genre : Business & Economics
Kind : eBook
Book Rating : 829/5 ( reviews)

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Book Synopsis Branded Beauty by : Mark Tungate

Download or read book Branded Beauty written by Mark Tungate. This book was released on 2011-10-03. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Brand Beauty Unleashed

2020-03-12 Business & Economics
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Release : 2020-03-12
Genre : Business & Economics
Kind : eBook
Book Rating : 452/5 ( reviews)

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Book Synopsis Brand Beauty Unleashed by : Roberto M. Álvarez del Blanco

Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco. This book was released on 2020-03-12. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty

2019-01-04 Social Science
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Release : 2019-01-04
Genre : Social Science
Kind : eBook
Book Rating : 458/5 ( reviews)

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Book Synopsis Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty by : Alberto Ferreira

Download or read book Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty written by Alberto Ferreira. This book was released on 2019-01-04. Available in PDF, EPUB and Kindle. Book excerpt: This volume was first published by Inter-Disciplinary Press in 2016. The ever-elusive field of Beauty Studies is one that often underappreciated, yet it is a key concept across all spheres of knowledge, transcending traditional and innovative epistemologies, and providing provocative insights into fundamental aspects of human existence. Here, researchers from around the globe contribute rich and diverse ideas and perspectives from a multitude of disciplines to highlight, explore, and re-evaluate the significance and infinite implications of this pervading topic, within history, science, society, culture, new media, mathematics, art, and literature.

Made in Korea

2022-05-24 Juvenile Fiction
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Release : 2022-05-24
Genre : Juvenile Fiction
Kind : eBook
Book Rating : 382/5 ( reviews)

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Book Synopsis Made in Korea by : Sarah Suk

Download or read book Made in Korea written by Sarah Suk. This book was released on 2022-05-24. Available in PDF, EPUB and Kindle. Book excerpt: "Two entrepreneurial Korean-American teens butt heads-and fall in love-while running competing Korean beauty businesses at their high school"--

Branded Content and Entertainment in Advertising

2023-06-23 Business & Economics
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Release : 2023-06-23
Genre : Business & Economics
Kind : eBook
Book Rating : 586/5 ( reviews)

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Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito. This book was released on 2023-06-23. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

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