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Brand NFL

2010-09-12 Sports & Recreation
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Release : 2010-09-12
Genre : Sports & Recreation
Kind : eBook
Book Rating : 658/5 ( reviews)

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Book Synopsis Brand NFL by : Michael Oriard

Download or read book Brand NFL written by Michael Oriard. This book was released on 2010-09-12. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

Brand NFL

2007 Sports & Recreation
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Release : 2007
Genre : Sports & Recreation
Kind : eBook
Book Rating : 425/5 ( reviews)

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Book Synopsis Brand NFL by : Michael Oriard

Download or read book Brand NFL written by Michael Oriard. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.

NFL Football

2020-09-14 Sports & Recreation
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Release : 2020-09-14
Genre : Sports & Recreation
Kind : eBook
Book Rating : 463/5 ( reviews)

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Book Synopsis NFL Football by : Richard C. Crepeau

Download or read book NFL Football written by Richard C. Crepeau. This book was released on 2020-09-14. Available in PDF, EPUB and Kindle. Book excerpt: The new NFL Centennial Edition A multi-billion-dollar entertainment empire, the National Football League is a coast-to-coast obsession that borders on religion and dominates our sports-mad culture. But today's NFL also provides a stage for playing out important issues roiling American society. The updated and expanded edition of NFL Football observes the league's centennial by following the NFL into the twenty-first century, where off-the-field concerns compete with touchdowns and goal line stands for headlines. Richard Crepeau delves into the history of the league and breaks down the new era with an in-depth look at the controversies and dramas swirling around pro football today: Tensions between players and Commissioner Roger Goodell over collusion, drug policies, and revenue; The firestorm surrounding Colin Kaepernick and protests of police violence and inequality; Andrew Luck and others choosing early retirement over the threat to their long-term health; Paul Tagliabue's role in covering up information on concussions; The Super Bowl's evolution into a national holiday. Authoritative and up to the minute, NFL Football continues the epic American success story.

Football Fortunes

2010-03-16 Sports & Recreation
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Release : 2010-03-16
Genre : Sports & Recreation
Kind : eBook
Book Rating : 616/5 ( reviews)

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Book Synopsis Football Fortunes by : Frank P. Jozsa, Jr.

Download or read book Football Fortunes written by Frank P. Jozsa, Jr.. This book was released on 2010-03-16. Available in PDF, EPUB and Kindle. Book excerpt: Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.

Keepers of the Flame

2014-03-15 Performing Arts
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Release : 2014-03-15
Genre : Performing Arts
Kind : eBook
Book Rating : 274/5 ( reviews)

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Book Synopsis Keepers of the Flame by : Travis Vogan

Download or read book Keepers of the Flame written by Travis Vogan. This book was released on 2014-03-15. Available in PDF, EPUB and Kindle. Book excerpt: NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America." Drawing on research at the NFL Films Archive and the Pro Football Hall of Fame and interviews with media pioneer Steve Sabol and others, Travis Vogan shows how NFL Films has constructed a consistent, romanticized, and remarkably visible mythology for the National Football League. The company packages football as a visceral and dramatic sequence of violent, beautiful, graceful, and heroic gridiron battles. Historically proven formulas for presentation--such as the dramatic voiceovers once provided by John Facenda's baritone, the soaring scores of Sam Spence's rousing background music, and the epic poetry found in Steve Sabol's scripts--are still used today. From the Vincent Price-narrated Strange but True Football Stories to the currently running series Hard Knocks, NFL Films distinguishes the NFL from other sports organizations and from other media and entertainment. Vogan tells the larger story of the company's relationship with and vast influence on our culture's representations of sport, the expansion of sports television beyond live game broadcasts, and the emergence of cable television and Internet sports media. Keepers of the Flame: NFL Films and the Rise of Sports Media presents sports media as an integral facet of American popular culture and NFL Films as key to the transformation of professional football into the national obsession commonly known as America's Game.

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