Share

Brand Elevation

2021-01-03 Business & Economics
Download Brand Elevation PDF Online Free

Author :
Release : 2021-01-03
Genre : Business & Economics
Kind : eBook
Book Rating : 675/5 ( reviews)

GET EBOOK


Book Synopsis Brand Elevation by : Wolfgang Schaefer

Download or read book Brand Elevation written by Wolfgang Schaefer. This book was released on 2021-01-03. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Rethinking Prestige Branding

2015-05-03 Business & Economics
Download Rethinking Prestige Branding PDF Online Free

Author :
Release : 2015-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 046/5 ( reviews)

GET EBOOK


Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer. This book was released on 2015-05-03. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Brand Elevation

2020-07-03 Business & Economics
Download Brand Elevation PDF Online Free

Author :
Release : 2020-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 683/5 ( reviews)

GET EBOOK


Book Synopsis Brand Elevation by : Wolfgang Schaefer

Download or read book Brand Elevation written by Wolfgang Schaefer. This book was released on 2020-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

Managing Luxury Brands

2023-03-03 Business & Economics
Download Managing Luxury Brands PDF Online Free

Author :
Release : 2023-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 731/5 ( reviews)

GET EBOOK


Book Synopsis Managing Luxury Brands by : Eleonora Cattaneo

Download or read book Managing Luxury Brands written by Eleonora Cattaneo. This book was released on 2023-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.

Landscape and Branding

2015-10-05 Architecture
Download Landscape and Branding PDF Online Free

Author :
Release : 2015-10-05
Genre : Architecture
Kind : eBook
Book Rating : 560/5 ( reviews)

GET EBOOK


Book Synopsis Landscape and Branding by : Nicole Porter

Download or read book Landscape and Branding written by Nicole Porter. This book was released on 2015-10-05. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.

You may also like...