Share

Brand Clout

2005 Business & Economics
Download Brand Clout PDF Online Free

Author :
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 959/5 ( reviews)

GET EBOOK


Book Synopsis Brand Clout by : Dennis C. Flynn

Download or read book Brand Clout written by Dennis C. Flynn. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: A key question confronting marketers is: "What is the true value of my brand, and how can I manage my brand in order to get the greatest return on that value, to benefit my company and my stakeholders?" The fact is that in today's business environment, where confusion, chaos, and information-overload reign, and where complexity is the norm, your brand value may be your only lifeline to compete successfully. Now you can learn how to effectively manage your brand for long-term growth.

Innovative Computing and Information

2011-09-06 Computers
Download Innovative Computing and Information PDF Online Free

Author :
Release : 2011-09-06
Genre : Computers
Kind : eBook
Book Rating : 927/5 ( reviews)

GET EBOOK


Book Synopsis Innovative Computing and Information by : Minli Dai

Download or read book Innovative Computing and Information written by Minli Dai. This book was released on 2011-09-06. Available in PDF, EPUB and Kindle. Book excerpt: This six-volume-set (CCIS 231, 232, 233, 234, 235, 236) constitutes the refereed proceedings of the International Conference on Computing, Information and Control, ICCIC 2011, held in Wuhan, China, in September 2011. The papers are organized in two volumes on Innovative Computing and Information (CCIS 231 and 232), two volumes on Computing and Intelligent Systems (CCIS 233 and 234), and in two volumes on Information and Management Engineering (CCIS 235 and 236).

Improve Your Marketing to Grow Your Business

2010-06-28 Business & Economics
Download Improve Your Marketing to Grow Your Business PDF Online Free

Author :
Release : 2010-06-28
Genre : Business & Economics
Kind : eBook
Book Rating : 621/5 ( reviews)

GET EBOOK


Book Synopsis Improve Your Marketing to Grow Your Business by : Hunter Hastings

Download or read book Improve Your Marketing to Grow Your Business written by Hunter Hastings. This book was released on 2010-06-28. Available in PDF, EPUB and Kindle. Book excerpt: Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!

Market Segmentation

2012-12-06 Business & Economics
Download Market Segmentation PDF Online Free

Author :
Release : 2012-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 516/5 ( reviews)

GET EBOOK


Book Synopsis Market Segmentation by : Michel Wedel

Download or read book Market Segmentation written by Michel Wedel. This book was released on 2012-12-06. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.

Sport Branding Insights

2019-10-28 Business & Economics
Download Sport Branding Insights PDF Online Free

Author :
Release : 2019-10-28
Genre : Business & Economics
Kind : eBook
Book Rating : 904/5 ( reviews)

GET EBOOK


Book Synopsis Sport Branding Insights by : Constantino Stavros

Download or read book Sport Branding Insights written by Constantino Stavros. This book was released on 2019-10-28. Available in PDF, EPUB and Kindle. Book excerpt: In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

You may also like...