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Bottom-up Marketing

1990 Business & Economics
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Release : 1990
Genre : Business & Economics
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis Bottom-up Marketing by : Al Ries

Download or read book Bottom-up Marketing written by Al Ries. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

Summary: Bottom-Up Marketing

2013-02-15 Business & Economics
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Release : 2013-02-15
Genre : Business & Economics
Kind : eBook
Book Rating : 680/5 ( reviews)

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Book Synopsis Summary: Bottom-Up Marketing by : BusinessNews Publishing,

Download or read book Summary: Bottom-Up Marketing written by BusinessNews Publishing,. This book was released on 2013-02-15. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy". This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history’s most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company’s entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.

The 1-Page Marketing Plan

2021-01-25 Business & Economics
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Release : 2021-01-25
Genre : Business & Economics
Kind : eBook
Book Rating : 688/5 ( reviews)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib. This book was released on 2021-01-25. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Flipped

2009-10-10 Business & Economics
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Release : 2009-10-10
Genre : Business & Economics
Kind : eBook
Book Rating : 480/5 ( reviews)

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Book Synopsis Flipped by : John Winsor

Download or read book Flipped written by John Winsor. This book was released on 2009-10-10. Available in PDF, EPUB and Kindle. Book excerpt: "Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher.

Believe in People

2020-11-17 Business & Economics
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Release : 2020-11-17
Genre : Business & Economics
Kind : eBook
Book Rating : 970/5 ( reviews)

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Book Synopsis Believe in People by : Charles Koch

Download or read book Believe in People written by Charles Koch. This book was released on 2020-11-17. Available in PDF, EPUB and Kindle. Book excerpt: A surprising take on how you can help tackle the really big problems in society–from one of America’s most successful entrepreneurs. People are looking for a better way. Towering barriers are holding millions of people back, and the institutions that should help everyone rise are not doing the job. Crumbling communities. One-size fits all education. Businesses that rig the economy. Public policy that stifles opportunity and emboldens the extremes. As a result, this country is quickly heading toward a two-tiered society. Today’s challenges call for nothing short of a paradigm shift – away from a top-down approach that sees people as problems to be managed, toward bottom-up solutions that empower everyone to realize their potential and foster a more inclusive society. Such a shift starts by asking: What would it mean to truly believe in people? Businessman and philanthropist Charles Koch has devoted his life to answering that question. Learn what he’s discovered during his 60-year career to help you apply the principles of empowerment in your life, in your business, and in society. By learning from the social movements and applying the principles that have enabled social progress throughout history, Koch has achieved more than he dreamed possible – building one of the world’s most successful companies and founding Stand Together, one of America’s most innovative philanthropic communities. Stand Together CEO Brian Hooks and Koch show how the only way to solve the really big problems – from poverty and addiction to harmful business practices and destructive public policy – is for each and every one of us to find and take action in our unique role as part of the solution. Full of compelling examples of what works – including several first-person accounts from individuals whose lives have been transformed – Koch and Hooks’ refreshing approach promotes partnership instead of partisanship and speaks to people from different perspectives and all walks of life. They show that no injustice is too tough to overcome if you share a deep belief in people, are willing to unite with anyone to do right, and work to empower others from the bottom up.

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