Share

Marketing Lessons from the Grateful Dead

2010-08-02 Business & Economics
Download Marketing Lessons from the Grateful Dead PDF Online Free

Author :
Release : 2010-08-02
Genre : Business & Economics
Kind : eBook
Book Rating : 520/5 ( reviews)

GET EBOOK


Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott. This book was released on 2010-08-02. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Book Marketing Is Dead

2013-12-31
Download Book Marketing Is Dead PDF Online Free

Author :
Release : 2013-12-31
Genre :
Kind : eBook
Book Rating : 120/5 ( reviews)

GET EBOOK


Book Synopsis Book Marketing Is Dead by : Derek Murphy

Download or read book Book Marketing Is Dead written by Derek Murphy. This book was released on 2013-12-31. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Advertising Is Dead Long Live Advertising

2008-05-27 Business & Economics
Download Advertising Is Dead Long Live Advertising PDF Online Free

Author :
Release : 2008-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 876/5 ( reviews)

GET EBOOK


Book Synopsis Advertising Is Dead Long Live Advertising by : Tom Himpe

Download or read book Advertising Is Dead Long Live Advertising written by Tom Himpe. This book was released on 2008-05-27. Available in PDF, EPUB and Kindle. Book excerpt: As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.

The Book is Dead

2007 Language Arts & Disciplines
Download The Book is Dead PDF Online Free

Author :
Release : 2007
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 040/5 ( reviews)

GET EBOOK


Book Synopsis The Book is Dead by : Sherman Young

Download or read book The Book is Dead written by Sherman Young. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: "... books are machines for reading"--P. 161.

Print Is Dead

2009-06-09 Computers
Download Print Is Dead PDF Online Free

Author :
Release : 2009-06-09
Genre : Computers
Kind : eBook
Book Rating : 469/5 ( reviews)

GET EBOOK


Book Synopsis Print Is Dead by : Jeff Gomez

Download or read book Print Is Dead written by Jeff Gomez. This book was released on 2009-06-09. Available in PDF, EPUB and Kindle. Book excerpt: For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.

You may also like...