Bollyworld

2005-07-13 Business & Economics

Author : Raminder Kaur
Release : 2005-07-13
Genre : Business & Economics
Kind : eBook
Book Rating : 212/5 ( reviews)

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Book Synopsis Bollyworld by : Raminder Kaur

Download or read book Bollyworld written by Raminder Kaur. This book was released on 2005-07-13. Available in PDF, EPUB and Kindle. Book excerpt: Providing a critique of a common scholarly tendency in the field of popular Indian cinema, this text argues that Indian cinema cannot be understood in terms of a national paradigm, but must instead be considered as a field of visual and cultural production that interlinks diverse sites, in India and beyond.

Bollywood and Globalization

2013 Business & Economics

Author : David J. Schaefer
Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 238/5 ( reviews)

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Book Synopsis Bollywood and Globalization by : David J. Schaefer

Download or read book Bollywood and Globalization written by David J. Schaefer. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.

Global Bollywood

2008 Social Science

Author : Sangita Gopal
Release : 2008
Genre : Social Science
Kind : eBook
Book Rating : 787/5 ( reviews)

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Book Synopsis Global Bollywood by : Sangita Gopal

Download or read book Global Bollywood written by Sangita Gopal. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Bollywood movies and their signature song-and-dance spectacles are an aesthetic familiar to people around the world, and Bollywood music now provides the rhythm for ads marketing goods such as computers and a beat for remixes and underground bands. These musical numbers have inspired scenes in Western films such as Vanity Fair and Moulin Rouge. Global Bollywood shows how this currency in popular culture and among diasporic communities marks only the latest phase of the genre’s world travels. This interdisciplinary collection describes the many roots and routes of the Bollywood song-and-dance spectacle. Examining the reception of Bollywood music in places as diverse as Indonesia and Israel, the essays offer a stimulating redefinition of globalization, highlighting the cultural influence of Hindi film music from its origins early in the twentieth century to today. Contributors: Walter Armbrust, Oxford U; Anustup Basu, U of Illinois, Urbana-Champaign; Nilanjana Bhattacharjya, Colorado College; Edward K. Chan, Kennesaw State U; Bettina David, Hamburg U; Rajinder Dudrah, U of Manchester; Shanti Kumar, U of Texas, Austin; Monika Mehta, Binghamton U; Anna Morcom, Royal Holloway College; Ronie Parciack, Tel Aviv U; Biswarup Sen, U of Oregon; Sangita Shrestova; Richard Zumkhawala-Cook, Shippensburg U. Sangita Gopal is assistant professor of English at the University of Oregon. Sujata Moorti is professor of women’s and gender studies at Middlebury College.

Bollywood in Britain

2016-06-02 Performing Arts

Author : Lucia Krämer
Release : 2016-06-02
Genre : Performing Arts
Kind : eBook
Book Rating : 592/5 ( reviews)

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Book Synopsis Bollywood in Britain by : Lucia Krämer

Download or read book Bollywood in Britain written by Lucia Krämer. This book was released on 2016-06-02. Available in PDF, EPUB and Kindle. Book excerpt: Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

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