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Bold

2011-04-03 Business & Economics
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Release : 2011-04-03
Genre : Business & Economics
Kind : eBook
Book Rating : 457/5 ( reviews)

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Book Synopsis Bold by : Shaun Smith

Download or read book Bold written by Shaun Smith. This book was released on 2011-04-03. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.

Bold Brand 2.0

2017-09-18
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Release : 2017-09-18
Genre :
Kind : eBook
Book Rating : 901/5 ( reviews)

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Book Synopsis Bold Brand 2.0 by : Josh Miles

Download or read book Bold Brand 2.0 written by Josh Miles. This book was released on 2017-09-18. Available in PDF, EPUB and Kindle. Book excerpt: Bold Brand(TM) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework guides professionals step-by-step through the process, illuminating potential pitfalls along the way. Josh Miles developed Bold Brand 2.0 as a way of sharing and teaching that framework in a way that applies to a broad cross-section of professional services and B2B clients. While branding is at its heart a "creative process," for many professionals it often sounds too soft and nebulous to have any tangible value. Nothing could be further from the truth. In this book, Josh will walk you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand. So what are you waiting for? Let's go!

Bold Brand

2012 Design
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Release : 2012
Genre : Design
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Bold Brand by : Josh Miles

Download or read book Bold Brand written by Josh Miles. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: In his book Bold Brand, Josh Miles shows architects, engineers, attorneys, and other professionals how to differentiate and market their firms among the noise of social media, mobile technologies, and other online avenues. Josh presents a step-by-step process for standing out from the crowd and positioning your firm for growth and high return on investment.

Tobacco

1917 Tobacco industry
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Release : 1917
Genre : Tobacco industry
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Tobacco by : Charles A. Lilley

Download or read book Tobacco written by Charles A. Lilley. This book was released on 1917. Available in PDF, EPUB and Kindle. Book excerpt:

Bold Kindness

2024-01-02 Business & Economics
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Release : 2024-01-02
Genre : Business & Economics
Kind : eBook
Book Rating : 546/5 ( reviews)

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Book Synopsis Bold Kindness by : Cathy Thorpe

Download or read book Bold Kindness written by Cathy Thorpe. This book was released on 2024-01-02. Available in PDF, EPUB and Kindle. Book excerpt: How to Create an Engaged, Empowered, Self-Led Team Imagine a workplace where people can be themselves. Where there aren’t hierarchies or power dynamics. Where team members continuously find ways to better themselves and their work because it makes them feel excited and fulfilled. Where everyone supports each other without ego. This type of environment is not only possible; it’s the catalyst for a successful company. Nurse Next Door President and CEO Cathy Thorpe inspires leaders to radically change their people practices and organizational culture by leading with kindness. Her leadership and culture philosophy, Bold Kindness, is based on the principle that team members perform best when they feel respected, valued and empowered. People who have the autonomy to pursue their genuine desires are more likely to feel engaged and passionate about their work, helping to create lean businesses with less overhead and greater financial growth. Cathy’s innovative leadership approach has disrupted the home care industry and made Nurse Next Door one of the world's fastest-growing home care companies and a globally admired brand. Her learnings will challenge you to reflect on your own leadership and organization, reframe the traditional corporate mindset and accelerate your business by putting people first.

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