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Blurring organizational issues and social phenomena in the age of technology: a multidisciplinary perspective

2013-04-29 Business & Economics
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Release : 2013-04-29
Genre : Business & Economics
Kind : eBook
Book Rating : 44X/5 ( reviews)

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Book Synopsis Blurring organizational issues and social phenomena in the age of technology: a multidisciplinary perspective by : Nemesio Castillo

Download or read book Blurring organizational issues and social phenomena in the age of technology: a multidisciplinary perspective written by Nemesio Castillo. This book was released on 2013-04-29. Available in PDF, EPUB and Kindle. Book excerpt: The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceived as an activity that unfolded in specific areas, with clear responsibilities and predetermined objectives. This operating structure of the innovative process was functional demand model that favored the standardization of production. The innovative process was developed predominantly by firms that had a domain oligopolistic market from which they made windfall with which financed the research and development activities. In this context, the role of SMEs in the innovation process is limited to covering the portion of the market that big companies left.

Proceedings of IAC 2018 in Budapest

2018-03-13 Political Science
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Release : 2018-03-13
Genre : Political Science
Kind : eBook
Book Rating : 058/5 ( reviews)

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Book Synopsis Proceedings of IAC 2018 in Budapest by : group of authors

Download or read book Proceedings of IAC 2018 in Budapest written by group of authors. This book was released on 2018-03-13. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning and International Academic Conference on Management, Economics and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science

Digital and Social Media Marketing

2019-11-11 Business & Economics
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Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Management of Convergence in Innovation

2007-10-15 Business & Economics
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Release : 2007-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 905/5 ( reviews)

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Book Synopsis Management of Convergence in Innovation by : Fredrik Hacklin

Download or read book Management of Convergence in Innovation written by Fredrik Hacklin. This book was released on 2007-10-15. Available in PDF, EPUB and Kindle. Book excerpt: Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies. Therefore, not entirely coincidentally, this book was written as the result of my doctoral research at ETH Zurich, which turned out to be a challenging, yet highly rewarding endeavor. However, this work would not have been possible without the enduring support of several people. First, I would like to express my gratitude to my thesis supervisor Prof. Fritz Fahrni, for providing me with the opportunity to conduct exciting research projects in close collaboration with industry, and for supporting me with solid guidance and advice all the way. Also, I would like to thank Dr. Christian Marxt, for urging me to pursue the chosen line of enquiry, as well as for his devoted coaching, both at ETH and at Stanford, both within and beyond of?ce hours. Furthermore, I am grateful to Prof. Georg von Krogh, for his encouraging feedback and valuable comments during various inspiring discussions.

Society in the Digital Age

2021-04-28 Social Science
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Release : 2021-04-28
Genre : Social Science
Kind : eBook
Book Rating : 288/5 ( reviews)

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Book Synopsis Society in the Digital Age by : William Housley

Download or read book Society in the Digital Age written by William Housley. This book was released on 2021-04-28. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends and topics within digital sociology. Drawing on a range of aligned approaches, concepts and empirical studies, he explores how notions of self and presentation, action and agency, practical reason and interaction are of fundamental importance to our understanding of some of the emerging contours of digital society; inclusive of big data, social media, the social life of methods, algorithmic culture, ‘artificial intelligence’ and the pivot to voice. In doing so, Housley aims to demonstrate the enduring relevance of work associated with Goffman, Garfinkel and Sacks in understanding everyday digital social life. The book provides a range of insights into how sociology and social science continues to draw upon interactionism and aligned traditions such as ethnomethodology in making sense of the Interaction Order 2.0 and beyond.

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