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Biophysical Measurement in Experimental Social Science Research

2019-02-08 Business & Economics
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Release : 2019-02-08
Genre : Business & Economics
Kind : eBook
Book Rating : 938/5 ( reviews)

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Book Synopsis Biophysical Measurement in Experimental Social Science Research by : Gigi Foster

Download or read book Biophysical Measurement in Experimental Social Science Research written by Gigi Foster. This book was released on 2019-02-08. Available in PDF, EPUB and Kindle. Book excerpt: Biophysical Measurement in Experimental Social Science Research is an ideal primer for the experimental social scientist wishing to update their knowledge and skillset in the area of laboratory-based biophysical measurement. Many behavioral laboratories across the globe have acquired increasingly sophisticated biophysical measurement equipment, sometimes for particular research projects or for financial or institutional reasons. Yet the expertise required to use this technology and integrate the measures it can generate on human subjects into successful social science research endeavors is often scarce and concentrated amongst a small minority of researchers. This book aims to open the door to wider and more productive use of biophysical measurement in laboratory-based experimental social science research. Suitable for doctoral students through to established researchers, the volume presents examples of the successful integration of biophysical measures into analyses of human behavior, discussions of the academic and practical limitations of laboratory-based biophysical measurement, and hands-on guidance about how different biophysical measurement devices are used. A foreword and concluding chapters comprehensively synthesize and compare biophysical measurement options, address academic, ethical and practical matters, and address the broader historical and scientific context. Research chapters demonstrate the academic potential of biophysical measurement ranging fully across galvanic skin response, heart rate monitoring, eye tracking and direct neurological measurements. An extended Appendix showcases specific examples of device adoption in experimental social science lab settings. - Demonstrates the strengths and limitations of different tools, in terms of both research objectives and practicality - Provides hands-on guidance for device usage and data integration and assessment - Compares and contrasts the use of different biophysical data options for different research objectives and in different disciplines

Product Innovation Toolbox

2022-11-30 Technology & Engineering
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Release : 2022-11-30
Genre : Technology & Engineering
Kind : eBook
Book Rating : 84X/5 ( reviews)

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Book Synopsis Product Innovation Toolbox by : Jacqueline H. Beckley

Download or read book Product Innovation Toolbox written by Jacqueline H. Beckley. This book was released on 2022-11-30. Available in PDF, EPUB and Kindle. Book excerpt: PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

Handbook of Research Methods in Behavioural Economics

2023-03-02 Business & Economics
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Release : 2023-03-02
Genre : Business & Economics
Kind : eBook
Book Rating : 944/5 ( reviews)

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Book Synopsis Handbook of Research Methods in Behavioural Economics by : Morris Altman

Download or read book Handbook of Research Methods in Behavioural Economics written by Morris Altman. This book was released on 2023-03-02. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook addresses a wide variety of methodological approaches adopted and developed by behavioural economists, exploring the implications of such innovations for analysis and policy.

21st Century Sports

2020-09-12 Business & Economics
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Release : 2020-09-12
Genre : Business & Economics
Kind : eBook
Book Rating : 013/5 ( reviews)

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Book Synopsis 21st Century Sports by : Sascha L. Schmidt

Download or read book 21st Century Sports written by Sascha L. Schmidt. This book was released on 2020-09-12. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the effects that technology-induced change will have on sport within the next five to ten years, and provides food for thought concerning what lies further ahead. Presented as a collection of essays, the authors are leading academics from renowned institutions such as Massachusetts Institute of Technology, Queensland University of Technology, and the University of Cambridge, and practitioners with extensive technological expertise. In their essays, the authors examine the impacts of emerging technologies like artificial intelligence, the Internet of Things, and robotics on sports and assess how they will change sport itself, consumer behavior, and existing business models. The book will help athletes, entrepreneurs, and innovators working in the sports industry to spot trendsetting technologies, gain deeper insights into how they will affect their activities, and identify the most effective responses to stay ahead of the competition both on and off the pitch.

Routledge International Handbook of Emotions and Media

2021-11-09 Psychology
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Release : 2021-11-09
Genre : Psychology
Kind : eBook
Book Rating : 58X/5 ( reviews)

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Book Synopsis Routledge International Handbook of Emotions and Media by : Katrin Döveling

Download or read book Routledge International Handbook of Emotions and Media written by Katrin Döveling. This book was released on 2021-11-09. Available in PDF, EPUB and Kindle. Book excerpt: In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.

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