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Big Data Marketing

2013-10-07 Business & Economics
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Release : 2013-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 894/5 ( reviews)

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Book Synopsis Big Data Marketing by : Lisa Arthur

Download or read book Big Data Marketing written by Lisa Arthur. This book was released on 2013-10-07. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Engaging Customers Using Big Data

2017-03-15 Business & Economics
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Release : 2017-03-15
Genre : Business & Economics
Kind : eBook
Book Rating : 193/5 ( reviews)

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Book Synopsis Engaging Customers Using Big Data by : Arvind Sathi

Download or read book Engaging Customers Using Big Data written by Arvind Sathi. This book was released on 2017-03-15. Available in PDF, EPUB and Kindle. Book excerpt: Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Creating Value with Big Data Analytics

2016-01-08 Business & Economics
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Release : 2016-01-08
Genre : Business & Economics
Kind : eBook
Book Rating : 929/5 ( reviews)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef. This book was released on 2016-01-08. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Big Data Analytics

2022-01-19 Computers
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Release : 2022-01-19
Genre : Computers
Kind : eBook
Book Rating : 578/5 ( reviews)

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Book Synopsis Big Data Analytics by : Kiran Chaudhary

Download or read book Big Data Analytics written by Kiran Chaudhary. This book was released on 2022-01-19. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

Marketing Analytics

2021-01-13 Business & Economics
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Release : 2021-01-13
Genre : Business & Economics
Kind : eBook
Book Rating : 16X/5 ( reviews)

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Book Synopsis Marketing Analytics by : Rajkumar Venkatesan

Download or read book Marketing Analytics written by Rajkumar Venkatesan. This book was released on 2021-01-13. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

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