Author : Liz Thach
Release : 2015-02-09
Genre : Wine tourism
Kind : eBook
Book Rating : 069/5 ( reviews)
Book Synopsis Best Practices in Global Wine Tourism by : Liz Thach
Download or read book Best Practices in Global Wine Tourism written by Liz Thach. This book was released on 2015-02-09. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.