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Behind the Cloud

2009-10-19 Business & Economics
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Release : 2009-10-19
Genre : Business & Economics
Kind : eBook
Book Rating : 163/5 ( reviews)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff. This book was released on 2009-10-19. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Trailblazer

2019-10-15 Business & Economics
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Release : 2019-10-15
Genre : Business & Economics
Kind : eBook
Book Rating : 208/5 ( reviews)

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Book Synopsis Trailblazer by : Marc Benioff

Download or read book Trailblazer written by Marc Benioff. This book was released on 2019-10-15. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

A Prehistory of the Cloud

2015-08-21 Computers
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Release : 2015-08-21
Genre : Computers
Kind : eBook
Book Rating : 105/5 ( reviews)

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Book Synopsis A Prehistory of the Cloud by : Tung-Hui Hu

Download or read book A Prehistory of the Cloud written by Tung-Hui Hu. This book was released on 2015-08-21. Available in PDF, EPUB and Kindle. Book excerpt: The militarized legacy of the digital cloud: how the cloud grew out of older network technologies and politics. We may imagine the digital cloud as placeless, mute, ethereal, and unmediated. Yet the reality of the cloud is embodied in thousands of massive data centers, any one of which can use as much electricity as a midsized town. Even all these data centers are only one small part of the cloud. Behind that cloud-shaped icon on our screens is a whole universe of technologies and cultural norms, all working to keep us from noticing their existence. In this book, Tung-Hui Hu examines the gap between the real and the virtual in our understanding of the cloud. Hu shows that the cloud grew out of such older networks as railroad tracks, sewer lines, and television circuits. He describes key moments in the prehistory of the cloud, from the game “Spacewar” as exemplar of time-sharing computers to Cold War bunkers that were later reused as data centers. Countering the popular perception of a new “cloudlike” political power that is dispersed and immaterial, Hu argues that the cloud grafts digital technologies onto older ways of exerting power over a population. But because we invest the cloud with cultural fantasies about security and participation, we fail to recognize its militarized origins and ideology. Moving between the materiality of the technology itself and its cultural rhetoric, Hu's account offers a set of new tools for rethinking the contemporary digital environment.

Explain the Cloud Like I’m 10

2017-10-03 Computers
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Release : 2017-10-03
Genre : Computers
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Explain the Cloud Like I’m 10 by : Todd Hoff

Download or read book Explain the Cloud Like I’m 10 written by Todd Hoff. This book was released on 2017-10-03. Available in PDF, EPUB and Kindle. Book excerpt: What is the cloud? Discover the secrets of the cloud through simple explanations that use lots of pictures and lots of examples. Why learn about the cloud? It’s the future. The cloud is the future of software, the future of computing, and the future of business. If you’re not up on the cloud the future will move on without you. Don’t miss out. Not a geek? Don’t worry. I wrote this book for you! After reading Explain Cloud Like I'm 10, you will understand the cloud. That’s a promise. How do I deliver on that promise? I’ll let you in on a little secret: the cloud is not that hard to understand. It’s just that nobody has taken the time to explain it properly. take the time. I go slow. You’ll learn step-by-step; one idea at a time. You’ll learn something new no matter if you’re a beginner, someone who knows a little and wants to know more, or someone thinking about a career change. In Explain Cloud Like I'm 10, you’ll discover: •  How the cloud got its name. A more interesting story than you might think.An intuitive picture based definition of the cloud. •  What it means when someone says a service is in the cloud.If stormy weather affects cloud computing. •  How the internet really works. Most people don’t know. You will.The real genius of cloud computing. Hint: it’s not the technology. •  The good, the bad, and the ugly of cloud computing. •  How cloud computing changed how software is made—forever. •  Why Amazon AWS became so popular. Hint: it’s not the technology. •  What happens when you press play on Netflix. •  Why Kindle is the perfect example of a cloud service. •  The radically different approaches Apple and Google take to the cloud. •  How Google Maps and Facebook Messenger excel as cloud applications. •  Cloud providers are engaging in a winner-take-all war to addict you to their ecosystems. •  Key ideas like: VM, serverless, container, IaaS, PaaS, SaaS, virtualization, caching, ISP, OpEx, CapEx, network, AMI, EC2, S3, CDN, elastic computing, datacenter, and cloud-native.And so much more. Sound like gobbledygook? Don’t worry! It will all make sense. I’ve been a programmer and a writer for over 30 years. I’ve been in cloud computing since the beginning, and I’m here to help you on your journey to understand the cloud. Consider me your guide. I’ll be with you every step of the way. Sound fun? Buy Explain Cloud Like I'm 10 and let’s get started learning about the cloud today!

Cloud Atlas (20th Anniversary Edition)

2010-07-16 Fiction
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Release : 2010-07-16
Genre : Fiction
Kind : eBook
Book Rating : 576/5 ( reviews)

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Book Synopsis Cloud Atlas (20th Anniversary Edition) by : David Mitchell

Download or read book Cloud Atlas (20th Anniversary Edition) written by David Mitchell. This book was released on 2010-07-16. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • A timeless, structure-bending classic that explores how actions of individual lives impact the past, present and future—from a postmodern visionary and one of the leading voices in fiction Featuring a new afterword by David Mitchell and a new introduction by Gabrielle Zevin, author of Tomorrow, and Tomorrow, and Tomorrow One of the New York Times’s 100 Best Books of the 21st Century • Shortlisted for the International Booker Prize Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. The novel careens, with dazzling virtuosity, to Belgium in 1931, to the West Coast in the 1970s, to an inglorious present-day England, to a Korean superstate of the near future where neocapitalism has run amok, and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The novel boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, David Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a video game, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.

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