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Introduction to Business

2018 Business
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Release : 2018
Genre : Business
Kind : eBook
Book Rating : 555/5 ( reviews)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Marketing: The Basics

2009-12-04 Business & Economics
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Release : 2009-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 907/5 ( reviews)

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Book Synopsis Marketing: The Basics by : Karl Moore

Download or read book Marketing: The Basics written by Karl Moore. This book was released on 2009-12-04. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Basics of Product Marketing

Business & Economics
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Release :
Genre : Business & Economics
Kind : eBook
Book Rating : 488/5 ( reviews)

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Book Synopsis Basics of Product Marketing by : Cybellium

Download or read book Basics of Product Marketing written by Cybellium. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Product Marketing Debunked

2018-08-30
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Release : 2018-08-30
Genre :
Kind : eBook
Book Rating : 127/5 ( reviews)

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Book Synopsis Product Marketing Debunked by : Yasmeen Turayhi

Download or read book Product Marketing Debunked written by Yasmeen Turayhi. This book was released on 2018-08-30. Available in PDF, EPUB and Kindle. Book excerpt: Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into taking unformed concepts and ideas - and creating a proper strategy and go-to-market plan for commercializing a product. The go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. While this book is most useful for the Business to Business (B2B) world, it can also be applied to Business to Consumer (B2C) companies as well. You can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. The book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.

Product Marketing, Simplified

2020-07-19 Business & Economics
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Release : 2020-07-19
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Product Marketing, Simplified by : Srini Sekaran

Download or read book Product Marketing, Simplified written by Srini Sekaran. This book was released on 2020-07-19. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

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