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Principles and Practice of Social Marketing

2010-10-28 Business & Economics
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Release : 2010-10-28
Genre : Business & Economics
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis Principles and Practice of Social Marketing by : Rob Donovan

Download or read book Principles and Practice of Social Marketing written by Rob Donovan. This book was released on 2010-10-28. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Attitudes, Personality and Behaviour

2005-11-16 Psychology
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Release : 2005-11-16
Genre : Psychology
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis Attitudes, Personality and Behaviour by : I Ajzen

Download or read book Attitudes, Personality and Behaviour written by I Ajzen. This book was released on 2005-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Why do people say one thing and do another? Why do people behave inconsistently from one situation to another? How do people translate their beliefs and feelings into actions? This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability – and unpredictability – of human behaviour. The book examines: Recent innovations in the assessment of attitudes and personality The implications for prediction of behaviour of these innovations Differences between spontaneous and reasoned processes The most recent research on the relations between intentions and behaviour While the book is written primarily for students and researchers in social, personality, and organizational psychology, it also has wide-reaching appeal to students, researchers and professionals in the fields of health and social welfare, marketing and consumer behaviour.

Attitudes, Behavior, and Social Context

1999-11-01 Psychology
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Release : 1999-11-01
Genre : Psychology
Kind : eBook
Book Rating : 878/5 ( reviews)

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Book Synopsis Attitudes, Behavior, and Social Context by : Deborah J. Terry

Download or read book Attitudes, Behavior, and Social Context written by Deborah J. Terry. This book was released on 1999-11-01. Available in PDF, EPUB and Kindle. Book excerpt: The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.

New Directions in Attitude Measurement

1993 Psychology
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Release : 1993
Genre : Psychology
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis New Directions in Attitude Measurement by : Dagmar Krebs

Download or read book New Directions in Attitude Measurement written by Dagmar Krebs. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of the theories and methods of measuring attitudes, as used by social scientists and psychologists, politicians, educators, market analysts, and others. Covers attitudes about things as well as about behavior, structural determinants and their quantitative contribution to the explained variance of attitudes, measurement and theoretical models for scaling, statistical techniques, and the effects of response sets. Annotation copyright by Book News, Inc., Portland, OR

Dual-process Theories in Social Psychology

1999-02-19 Psychology
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Release : 1999-02-19
Genre : Psychology
Kind : eBook
Book Rating : 215/5 ( reviews)

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Book Synopsis Dual-process Theories in Social Psychology by : Shelly Chaiken

Download or read book Dual-process Theories in Social Psychology written by Shelly Chaiken. This book was released on 1999-02-19. Available in PDF, EPUB and Kindle. Book excerpt: This informative volume presents the first comprehensive review of research and theory on dual-process models of social information processing. These models distinguish between qualitatively different modes of information processing in making decisions and solving problems (e.g., associative versus rule-based, controlled versus uncontrolled, and affective versus cognitive modes). Leading contributors review the basic assumptions of these approaches and review the ways they have been applied and tested in such areas as attitudes, stereotyping, person perception, memory, and judgment. Also examined are the relationships between different sets of processing modes, the factors that determine their utilization, and how they work in combination to affect responses to social information.

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