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Architecting Experience: A Conversion Science Handbook (Second Edition)

2020-08-04 Business & Economics
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Release : 2020-08-04
Genre : Business & Economics
Kind : eBook
Book Rating : 885/5 ( reviews)

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Book Synopsis Architecting Experience: A Conversion Science Handbook (Second Edition) by : Scot R Wheeler

Download or read book Architecting Experience: A Conversion Science Handbook (Second Edition) written by Scot R Wheeler. This book was released on 2020-08-04. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Architecting Experience: A Marketing Science And Digital Analytics Handbook

2015-12-16 Business & Economics
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Release : 2015-12-16
Genre : Business & Economics
Kind : eBook
Book Rating : 430/5 ( reviews)

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Book Synopsis Architecting Experience: A Marketing Science And Digital Analytics Handbook by : Scot R Wheeler

Download or read book Architecting Experience: A Marketing Science And Digital Analytics Handbook written by Scot R Wheeler. This book was released on 2015-12-16. Available in PDF, EPUB and Kindle. Book excerpt: In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Information Architecture

2022-06-01 Computers
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Release : 2022-06-01
Genre : Computers
Kind : eBook
Book Rating : 080/5 ( reviews)

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Book Synopsis Information Architecture by : Wei Ding

Download or read book Information Architecture written by Wei Ding. This book was released on 2022-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Information Architecture is about organizing and simplifying information, designing and integrating information spaces/systems, and creating ways for people to find and interact with information content. Its goal is to help people understand and manage information and make the right decisions accordingly. This updated and revised edition of the book looks at integrated information spaces in the web context and beyond, with a focus on putting theories and principles into practice. In the ever-changing social, organizational, and technological contexts, information architects not only design individual information spaces (e.g., websites, software applications, and mobile devices), but also tackle strategic aggregation and integration of multiple information spaces across websites, channels, modalities, and platforms. Not only do they create predetermined navigation pathways, but they also provide tools and rules for people to organize information on their own and get connected with others. Information architects work with multi-disciplinary teams to determine the user experience strategy based on user needs and business goals, and make sure the strategy gets carried out by following the user-centered design (UCD) process via close collaboration with others. Drawing on the authors’ extensive experience as HCI researchers, User Experience Design practitioners, and Information Architecture instructors, this book provides a balanced view of the IA discipline by applying theories, design principles, and guidelines to IA and UX practices. It also covers advanced topics such as iterative design, UX decision support, and global and mobile IA considerations. Major revisions include moving away from a web-centric view toward multi-channel, multi-device experiences. Concepts such as responsive design, emerging design principles, and user-centered methods such as Agile, Lean UX, and Design Thinking are discussed and related to IA processes and practices.

The Civil engineer & [and] architect's journal

1852
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Release : 1852
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Civil engineer & [and] architect's journal by :

Download or read book The Civil engineer & [and] architect's journal written by . This book was released on 1852. Available in PDF, EPUB and Kindle. Book excerpt:

Mapping Experiences

2020-11-23 Computers
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Release : 2020-11-23
Genre : Computers
Kind : eBook
Book Rating : 600/5 ( reviews)

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Book Synopsis Mapping Experiences by : James Kalbach

Download or read book Mapping Experiences written by James Kalbach. This book was released on 2020-11-23. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

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