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Applying Metalytics to Measure Customer Experience in the Metaverse

2022-06-24 Business logistics
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Release : 2022-06-24
Genre : Business logistics
Kind : eBook
Book Rating : 334/5 ( reviews)

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Book Synopsis Applying Metalytics to Measure Customer Experience in the Metaverse by : Devesh Bathla

Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Devesh Bathla. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents research chapters on emerging trends into the metaverse that is introducing new technologies and preparing users to interact within the new dimension of the virtual universe"--

Applying Metalytics to Measure Customer Experience in the Metaverse

2022-06-24 Business & Economics
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Release : 2022-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis Applying Metalytics to Measure Customer Experience in the Metaverse by : Bathla, Devesh

Download or read book Applying Metalytics to Measure Customer Experience in the Metaverse written by Bathla, Devesh. This book was released on 2022-06-24. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Applications of Neuromarketing in the Metaverse

2023-05-22 Business & Economics
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Release : 2023-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 529/5 ( reviews)

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Book Synopsis Applications of Neuromarketing in the Metaverse by : Gupta, Monika

Download or read book Applications of Neuromarketing in the Metaverse written by Gupta, Monika. This book was released on 2023-05-22. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Influencer Marketing Applications Within the Metaverse

2023-05-22 Business & Economics
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Release : 2023-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 007/5 ( reviews)

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Book Synopsis Influencer Marketing Applications Within the Metaverse by : Bansal, Rohit

Download or read book Influencer Marketing Applications Within the Metaverse written by Bansal, Rohit. This book was released on 2023-05-22. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Application of the Metaverse in Education

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Kind : eBook
Book Rating : 98X/5 ( reviews)

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Book Synopsis Application of the Metaverse in Education by : Dejian Liu

Download or read book Application of the Metaverse in Education written by Dejian Liu. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

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