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Applied Social Marketing and Quality of Life

2021-12-02 Social Science
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Release : 2021-12-02
Genre : Social Science
Kind : eBook
Book Rating : 864/5 ( reviews)

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Book Synopsis Applied Social Marketing and Quality of Life by : M. Mercedes Galan-Ladero

Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero. This book was released on 2021-12-02. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

Innovations in Social Marketing and Public Health Communication

2015-10-06 Social Science
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Release : 2015-10-06
Genre : Social Science
Kind : eBook
Book Rating : 696/5 ( reviews)

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Book Synopsis Innovations in Social Marketing and Public Health Communication by : Walter Wymer

Download or read book Innovations in Social Marketing and Public Health Communication written by Walter Wymer. This book was released on 2015-10-06. Available in PDF, EPUB and Kindle. Book excerpt: ​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Social Marketing and Sustainable Development Goals (SDGs)

2023-05-24 Business & Economics
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Release : 2023-05-24
Genre : Business & Economics
Kind : eBook
Book Rating : 77X/5 ( reviews)

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Book Synopsis Social Marketing and Sustainable Development Goals (SDGs) by : M. Mercedes Galan-Ladero

Download or read book Social Marketing and Sustainable Development Goals (SDGs) written by M. Mercedes Galan-Ladero. This book was released on 2023-05-24. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Social Marketing

2015-01-13 Business & Economics
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Release : 2015-01-13
Genre : Business & Economics
Kind : eBook
Book Rating : 144/5 ( reviews)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee. This book was released on 2015-01-13. Available in PDF, EPUB and Kindle. Book excerpt: Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing and Social Change

2013-01-18 Medical
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Release : 2013-01-18
Genre : Medical
Kind : eBook
Book Rating : 24X/5 ( reviews)

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Book Synopsis Social Marketing and Social Change by : R. Craig Lefebvre

Download or read book Social Marketing and Social Change written by R. Craig Lefebvre. This book was released on 2013-01-18. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

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