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An Influencer's World

2023-06-26 Business & Economics
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Release : 2023-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 95X/5 ( reviews)

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Book Synopsis An Influencer's World by : Caroline Baker

Download or read book An Influencer's World written by Caroline Baker. This book was released on 2023-06-26. Available in PDF, EPUB and Kindle. Book excerpt: How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

Influencer: The New Science of Leading Change, Second Edition

2013-05-17 Business & Economics
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Release : 2013-05-17
Genre : Business & Economics
Kind : eBook
Book Rating : 876/5 ( reviews)

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Book Synopsis Influencer: The New Science of Leading Change, Second Edition by : Joseph Grenny

Download or read book Influencer: The New Science of Leading Change, Second Edition written by Joseph Grenny. This book was released on 2013-05-17. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Global Perspectives on Social Media Influencers and Strategic Business Communication

2024-05-22 Business & Economics
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Release : 2024-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Global Perspectives on Social Media Influencers and Strategic Business Communication by : Bi, Nicky Chang

Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang. This book was released on 2024-05-22. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Influencers and Creators

2023-04-15 Business & Economics
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Release : 2023-04-15
Genre : Business & Economics
Kind : eBook
Book Rating : 979/5 ( reviews)

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Book Synopsis Influencers and Creators by : Robert V Kozinets

Download or read book Influencers and Creators written by Robert V Kozinets. This book was released on 2023-04-15. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

Influencer Secrets

2023-11-18
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Release : 2023-11-18
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Kind : eBook
Book Rating : 993/5 ( reviews)

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Book Synopsis Influencer Secrets by : Danilo

Download or read book Influencer Secrets written by Danilo. This book was released on 2023-11-18. Available in PDF, EPUB and Kindle. Book excerpt: "Influencer Secrets: Success Strategies in the Social Media World" is a book that will help you navigate the ever-changing world of digital influence. This groundbreaking book, written by industry expert Danilo, reveals the closely hidden secrets that make influencers so successful in the constantly changing world of social media. Find out about the newest and best ways to create a real personal brand, connect with your ideal customers, and become much more influential on popular social media sites. Find out how to make content that people want to read, use the power of viral trends, and learn how to use different types of content, from interesting movies to beautiful pictures. Daniello, who knows what's going on in the world of social media in 2023, shows how to beat algorithms, stay ahead of trends, and build a long-lasting presence. This book tells you everything you need to know to become a successful influencer, from finding your niche and building a loyal fan group to getting lucrative brand partnerships. 'Influencer Secrets' is the best way to get ahead, whether you're a new influencer looking to get started or an experienced content maker wanting to step up your game. This book will show you how to become a powerful influencer in the competitive and interesting world of social media. It is full of useful information, case studies of great influencers, and useful brand-building tips.

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