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Alternative Marketing Approaches for Entrepreneurs

2018 Business & Economics
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Release : 2018
Genre : Business & Economics
Kind : eBook
Book Rating : 95X/5 ( reviews)

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Book Synopsis Alternative Marketing Approaches for Entrepreneurs by : Björn Bjerke

Download or read book Alternative Marketing Approaches for Entrepreneurs written by Björn Bjerke. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

Entrepreneurial Marketing

2002-03-14 Business & Economics
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Release : 2002-03-14
Genre : Business & Economics
Kind : eBook
Book Rating : 207/5 ( reviews)

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Book Synopsis Entrepreneurial Marketing by : Leonard M. Lodish

Download or read book Entrepreneurial Marketing written by Leonard M. Lodish. This book was released on 2002-03-14. Available in PDF, EPUB and Kindle. Book excerpt: The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

Entrepreneurial Marketing

2014-04-29 Business & Economics
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Release : 2014-04-29
Genre : Business & Economics
Kind : eBook
Book Rating : 590/5 ( reviews)

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Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen. This book was released on 2014-04-29. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant to the entrepreneur. This complicates the sales and marketing functions for new products that may be hard for the market to understand in the first place. Entrepreneurial Marketing focuses on this special challenge: new marketing methods for new products. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an "extreme makeover" in the context of innovative products hitting the market. The author stresses effectuation, iterative thinking, principles of affordable loss, adjustment for emerging opportunities, and cooperation with first customers. This new textbook provides students of entrepreneurial marketing with everything they need to know to succeed in their classes as well as practical tools and techniques that will be useful after the exams have finished.

Entrepreneurial Marketing

2017-04-27 Business & Economics
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Release : 2017-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 343/5 ( reviews)

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Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen. This book was released on 2017-04-27. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities

2020-02-25 Business & Economics
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Release : 2020-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 833/5 ( reviews)

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Book Synopsis Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities by : Dantas, José Guilherme Leitão

Download or read book Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities written by Dantas, José Guilherme Leitão. This book was released on 2020-02-25. Available in PDF, EPUB and Kindle. Book excerpt: In some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. These types of ventures, regardless of their outstanding relevance, are the exception rather than the norm in that they account for only a very small percentage of entrepreneurial activity. Although not ignoring these important ventures, the main goal of this title is to fully unleash the wide potential of the entrepreneurial activity, exploring and highlighting the somewhat hidden part, which is ultimately responsible for the largest part of new businesses and, as a consequence, for the wellbeing of millions of people virtually everywhere. The Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities is a collection of innovative research on the methods and applications of entrepreneurial activity beyond the traditional boundaries of entrepreneurship research. While highlighting topics including collective business, organizational performance, and generational differences, this book is ideally designed for entrepreneurs, developers, researchers, business managers, industry professionals, academicians, and students seeking to draw attention to distinctive and multifaceted types of entrepreneurship.

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