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Alinear para ganar

2012-04 Business & Economics
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Release : 2012-04
Genre : Business & Economics
Kind : eBook
Book Rating : 451/5 ( reviews)

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Book Synopsis Alinear para ganar by : Cees B.M. Van Riel

Download or read book Alinear para ganar written by Cees B.M. Van Riel. This book was released on 2012-04. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

Cambio social y Relaciones Públicas

2015-07-31 Business & Economics
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Release : 2015-07-31
Genre : Business & Economics
Kind : eBook
Book Rating : 503/5 ( reviews)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla. This book was released on 2015-07-31. Available in PDF, EPUB and Kindle. Book excerpt:

Somos estrategas

2015-10-15 Language Arts & Disciplines
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Release : 2015-10-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 752/5 ( reviews)

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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.). This book was released on 2015-10-15. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Handbook of Positive Communication

2019-01-15 Business & Economics
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Release : 2019-01-15
Genre : Business & Economics
Kind : eBook
Book Rating : 597/5 ( reviews)

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Book Synopsis The Routledge Handbook of Positive Communication by : José Antonio Muñiz Velázquez

Download or read book The Routledge Handbook of Positive Communication written by José Antonio Muñiz Velázquez. This book was released on 2019-01-15. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

Corporate reputation

2013-06 Business & Economics
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Release : 2013-06
Genre : Business & Economics
Kind : eBook
Book Rating : 989/5 ( reviews)

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Book Synopsis Corporate reputation by : Ángel Alloza

Download or read book Corporate reputation written by Ángel Alloza. This book was released on 2013-06. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.

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