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Aesthetic Clinic Marketing in the Digital Age

2017-12-14 Medical
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Release : 2017-12-14
Genre : Medical
Kind : eBook
Book Rating : 662/5 ( reviews)

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Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis. This book was released on 2017-12-14. Available in PDF, EPUB and Kindle. Book excerpt: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

Aesthetic Clinic Marketing in the Digital Age

2024 Beauty Culture
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Release : 2024
Genre : Beauty Culture
Kind : eBook
Book Rating : 742/5 ( reviews)

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Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis. This book was released on 2024. Available in PDF, EPUB and Kindle. Book excerpt: "It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--

Aesthetic Clinic Marketing in the Digital Age

2024-04-16 Medical
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Release : 2024-04-16
Genre : Medical
Kind : eBook
Book Rating : 998/5 ( reviews)

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Book Synopsis Aesthetic Clinic Marketing in the Digital Age by : Wendy Lewis

Download or read book Aesthetic Clinic Marketing in the Digital Age written by Wendy Lewis. This book was released on 2024-04-16. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Discourses of Perfection

2021-03-22 Language Arts & Disciplines
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Release : 2021-03-22
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 836/5 ( reviews)

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Book Synopsis Discourses of Perfection by : Anne-Mette Hermans

Download or read book Discourses of Perfection written by Anne-Mette Hermans. This book was released on 2021-03-22. Available in PDF, EPUB and Kindle. Book excerpt: This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

The Art of Aesthetic Surgery, Three Volume Set, Third Edition

2020-05-09 Medical
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Release : 2020-05-09
Genre : Medical
Kind : eBook
Book Rating : 369/5 ( reviews)

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Book Synopsis The Art of Aesthetic Surgery, Three Volume Set, Third Edition by : Foad Nahai

Download or read book The Art of Aesthetic Surgery, Three Volume Set, Third Edition written by Foad Nahai. This book was released on 2020-05-09. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by internationally revered aesthetic surgeon Foad Nahai, five distinguished co-editors, and more than 100 new contributors is an encyclopedic, three-volume masterwork. Considered the quintessential resource on cosmetic surgery since its inception, the new edition features an e-book and access to online videos for the first time. The updated text and videos reflect significant and numerous exciting developments in aesthetic medicine and surgery. An impressive group of renowned global experts contribute valuable insights, pearls, and considerable expertise. Twenty new chapters feature a wealth of diverse state-of-the-art topics, while other chapters have been updated and greatly expanded. New areas of focus include practice management, volume enhancement in periorbital and facial rejuvenation, minimally invasive neck techniques, and body contouring procedures such as umbilicoplasty. Patient safety is prominent, with a major chapter on safety considerations in aesthetic surgery, as well as discussion of complications in different anatomic regions. Key Highlights A state-of-the-art review of facial aesthetic surgery, with detailed coverage of all the key techniques needed to achieve facial rejuvenation The latest primary and revision breast surgery techniques for augmentation, reduction, mastopexy, fat grafting, and asymmetry management Significant new chapters on minimally invasive treatments reflect enormous changes in this field since the last edition The addition of two new dedicated sections on genital rejuvenation and gender affirming surgery About 6,000 beautiful illustrations enhance understanding of state-of-the-art approaches An expanded video library featuring 14 new clips and the addition of pre- and post-op patient images provides expert procedural guidance This quintessential resource provides trainees and experienced practitioners with a solid foundation for learning basic principles and techniques in aesthetic surgery, with the ultimate goal of improving patient outcomes, developing innovations, and advancing the specialty.

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