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Aesop & the CEO

2005 Business & Economics
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Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 103/5 ( reviews)

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Book Synopsis Aesop & the CEO by : David Noonan

Download or read book Aesop & the CEO written by David Noonan. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: David Noonan believes it's time for a return to the time-tested maxims of yesteryear. Inside, he offers a fresh perspective on the universal truths embedded in Aesop's compact morality plays, including: Slow and steady wins the race. The overeager make bad decisions. It is wise to prepare today for the needs of tomorrow. No good deed, however small, is ever wasted. Using the experiences and writings of well-known industry and government notables, Aesop and the CEO illustrates powerful business insights-lessons of both success and failure-and draws a business moral from each. The world of business has changed enormously since Aesop's time, but people haven't. As the corporate culture cries out for strong, ethical leadership, this book confirms that integrity, reliability, honesty, and respect continue to be as essential to a business's long-term survival as is the bottom line. Book jacket.

Aesop and the CEO

2006-06-18 Business & Economics
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Release : 2006-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 27X/5 ( reviews)

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Book Synopsis Aesop and the CEO by : David Noonan

Download or read book Aesop and the CEO written by David Noonan. This book was released on 2006-06-18. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

Rethinking Prestige Branding

2015-05-03 Business & Economics
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Release : 2015-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 046/5 ( reviews)

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Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer

Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer. This book was released on 2015-05-03. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

The Man from Misery

2020-01-22 Fiction
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Release : 2020-01-22
Genre : Fiction
Kind : eBook
Book Rating : 910/5 ( reviews)

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Book Synopsis The Man from Misery by : David C. Noonan

Download or read book The Man from Misery written by David C. Noonan. This book was released on 2020-01-22. Available in PDF, EPUB and Kindle. Book excerpt: "Emmet Honeycut, a sniper during the Civil War, shoots a girl about to burn to death in a hotel fire. Although acquitted of murder, he becomes a pariah in town, but is reprieved by a telegram from Major Kingston, his former commander. Kingston's niece, Faith, has been abducted and he offers Emmet money to join his rescue party, which includes six other skilled men, and a beautiful woman whom Emmet comes to love. Enrique Salazar and Yago Garza are merciless cousins who control Santa Sabino and who plan to auction off young girls, including Faith, to wealthy landowners as sex slaves. When Kingston is betrayed and captured, Emmet leads the attack, kills the cousins, and frees the girls. The locals embrace him as their hero"--

Aesop's Fables 01-30 (伊索寓言（第一篇至第三十篇）)

2011-04-15 Foreign Language Study
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Release : 2011-04-15
Genre : Foreign Language Study
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Aesop's Fables 01-30 (伊索寓言（第一篇至第三十篇）) by : Aesop

Download or read book Aesop's Fables 01-30 (伊索寓言（第一篇至第三十篇）) written by Aesop. This book was released on 2011-04-15. Available in PDF, EPUB and Kindle. Book excerpt:

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