1# Library to Find Best eBook for Read
Author :
Release : 1984
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Advertising Your Small Business by :
Download or read book Advertising Your Small Business written by . This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anthony O. Putman
Release : 1990-05-28
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Your Services by : Anthony O. Putman
Download or read book Marketing Your Services written by Anthony O. Putman. This book was released on 1990-05-28. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author : William Winston
Release : 2014-02-04
Genre : Business & Economics
Kind : eBook
Book Rating : 952/5 ( reviews)
Book Synopsis Persuasive Advertising for Entrepreneurs and Small Business Owners by : William Winston
Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston. This book was released on 2014-02-04. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
Author : Barbara Findlay Schenck
Release : 2011-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 458/5 ( reviews)
Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck
Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck. This book was released on 2011-03-04. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : Mark Hoxie
Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 284/5 ( reviews)
Book Synopsis 90 Days to Success Marketing and Advertising Your Small Business by : Mark Hoxie
Download or read book 90 Days to Success Marketing and Advertising Your Small Business written by Mark Hoxie. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: "Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.
