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Principles of Advertising

2005 Business & Economics
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Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Advertising Principles

1999 Business & Economics
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Release : 1999
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Advertising Principles by : Bruce G. Vanden Bergh

Download or read book Advertising Principles written by Bruce G. Vanden Bergh. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasive Advertising

2010-05-26 Business & Economics
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Release : 2010-05-26
Genre : Business & Economics
Kind : eBook
Book Rating : 805/5 ( reviews)

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Book Synopsis Persuasive Advertising by : J. Armstrong

Download or read book Persuasive Advertising written by J. Armstrong. This book was released on 2010-05-26. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Advertising & IMC

2014-04-03 Advertising
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Release : 2014-04-03
Genre : Advertising
Kind : eBook
Book Rating : 396/5 ( reviews)

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Book Synopsis Advertising & IMC by : Sandra Ernst Moriarty

Download or read book Advertising & IMC written by Sandra Ernst Moriarty. This book was released on 2014-04-03. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Principles of Advertising & IMC

2005 Business & Economics
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Author :
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 741/5 ( reviews)

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Book Synopsis Principles of Advertising & IMC by : Tom Duncan

Download or read book Principles of Advertising & IMC written by Tom Duncan. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.

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