1# Library to Find Best eBook for Read
Author : Armand Mattelart
Release : 2005-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)
Book Synopsis Advertising International by : Armand Mattelart
Download or read book Advertising International written by Armand Mattelart. This book was released on 2005-09-20. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Peter Schotthöfer
Release : 2017-04-01
Genre : Law
Kind : eBook
Book Rating : 606/5 ( reviews)
Book Synopsis International Advertising Law by : Peter Schotthöfer
Download or read book International Advertising Law written by Peter Schotthöfer. This book was released on 2017-04-01. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Author : Barbara Mueller
Release : 2011
Genre : Advertising
Kind : eBook
Book Rating : 841/5 ( reviews)
Book Synopsis Dynamics of International Advertising by : Barbara Mueller
Download or read book Dynamics of International Advertising written by Barbara Mueller. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author : John Philip Jones
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 452/5 ( reviews)
Book Synopsis International Advertising by : John Philip Jones
Download or read book International Advertising written by John Philip Jones. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
Author : Hong Cheng
Release : 2014-01-21
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 458/5 ( reviews)
Book Synopsis The Handbook of International Advertising Research by : Hong Cheng
Download or read book The Handbook of International Advertising Research written by Hong Cheng. This book was released on 2014-01-21. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
